TikTok Content Creator & Live Host
Liverpool – Hybrid Working
Salary up to £35k – Depending on Experience
Working for a successful consumer wholesale business, this is a highly visible role focused on growing TikTok Shop revenue through a combination of short-form content creation and live commerce. The successful candidate will be the on-camera face of the brand, creating engaging TikTok content and hosting live shopping events that drive sales and audience growth.
Responsibilities
Live Hosting
- Host regular TikTok Shop live selling sessions
- Demonstrate products and answer customer questions in real time
- Drive sales, engagement, and conversions during live streams
- Build a consistent live audience and community
- Analyse performance metrics including GMV, CTR, viewers, and conversion rates
Content Creation
- Create, film, edit, and publish TikTok videos
- Produce content such as:
- Product demonstrations
- Tutorials
- Unboxings
- Trend-led content
- Manage content calendars aligned with launches and promotions
- Set up basic filming environments and source props/samples
Growth & Performance
- Track engagement and sales performance
- Optimise content based on analytics
- Support seasonal campaigns, flash sales, and affiliate activity
- Stay current with TikTok trends and TikTok Shop developments
Collaboration
- Work closely with ecommerce and marketing teams
- Support influencer and affiliate partnerships
- Ensure TikTok activity aligns with wider brand campaigns
Skills Required
- Must have previous experience working in a similar TikTok/Content Creator/Social Media role
- Confident and engaging on-camera presence
- Experience creating TikTok, Reels, or other short-form video content
- Basic video editing skills (CapCut, Premiere Rush, etc.)
- Strong communication and presentation skills
- Commercial mindset with the ability to sell products effectively
- Self-motivated and comfortable working to a live broadcast schedule
- Experience working with retail beauty brands or haircare products
- Previous TikTok Live hosting experience
- TikTok Shop experience
- Live commerce or social selling experience
- QVC-style presenting background
- Existing TikTok following
- Experience analysing content performance metrics
This role is best suited to a commercially minded content creator who enjoys being on camera and can combine entertaining content with sales-driven live commerce.
