SEO Manager, Luxury Travel
Base Salary - £44,000-£49,000 DOE, plus benefits
Location: Central London, Hybrid, 2 days in
Reporting to: Head of Marketing
Role Overview
We are looking for an experienced, commercially minded and hands-on SEO Manager to take ownership of our Multi Award-Winning client’s (worldwide luxury tour operator) organic search strategy and drive growth across their website. Combining strategic planning with day-to-day SEO management, you will increase organic visibility, attract high-quality traffic and generate more enquiries and bookings. You will lead activity across technical SEO, content, keyword strategy and emerging AI-powered search platforms, ensuring our client is visible across traditional search engines and large language models (LLMs). Working closely with marketing and development teams, you will identify opportunities, implement improvements and deliver measurable results.
Key Responsibilities
SEO Strategy & Organic Growth
- Develop and deliver an SEO strategy aligned with wider marketing and business objectives, with a focus on increasing visibility, qualified traffic, enquiries and revenue.
- Conduct keyword research, search intent analysis and competitor benchmarking to identify opportunities across destinations, holiday types and key travel searches.
- Develop and manage a prioritised SEO roadmap, identifying opportunities to strengthen organic visibility and reduce reliance on paid search.
Technical SEO & Content
- Manage on-page SEO, including keyword optimisation, metadata, internal linking, website structure and content optimisation.
- Conduct regular technical SEO audits and work with developers to resolve issues affecting website architecture, crawlability, indexing, Core Web Vitals, structured data and overall website performance.
- Identify SEO requirements for website developments, migrations and structural changes, ensuring best practice is maintained.
- Identify content gaps and work with the wider team to develop and optimise destination guides, holiday inspiration, travel advice and landing pages.
- Regularly review existing content, identifying opportunities to optimise, refresh, consolidate or remove underperforming pages.
- Manage off-page SEO activity, including link-building opportunities and developing website authority.
- Monitor rankings, organic traffic and website performance, ensuring new and existing content follows SEO best practices.
AI Search, LLMs & GEO
- Develop strategies to improve our client’s visibility across AI-powered platforms, including ChatGPT, Google AI Overviews and Gemini, strengthening brand authority through quality content, backlinks and structured data.
- Lead and monitor GEO activity, optimising content to answer customer questions and improve discoverability across traditional search engines and LLMs.
- Monitor emerging AI search trends, test new approaches and measure performance through brand mentions, citations and referral traffic.
Performance, Commercial Reporting & Collaboration
- Monitor and report on organic search performance using Google Analytics 4, Google Search Console and relevant SEO tools.
- Track and analyse key KPIs, including organic traffic, keyword visibility, enquiries, conversions and revenue, providing regular insights and recommendations.
- Use analytics and behavioural insights to improve landing page performance, customer journeys and conversion rates, maximising enquiries and bookings from organic traffic.
- Work collaboratively with PPC, marketing, content and development teams, taking ownership of SEO projects from identifying opportunities through to implementation and evaluation.
- Manage off-page SEO activity and work with external SEO agencies or development partners where required.
Essential Skills & Experience Required
- Minimum 5 years' SEO experience, with a proven track record of delivering successful SEO strategies.
- SEO background in travel, tourism, hospitality or luxury sectors.
- Strong technical SEO knowledge, including website architecture, crawlability, indexing, structured data and Core Web Vitals.
- Experience managing SEO for large technical websites, using tools such as GA4, Google Search Console, SEMrush or Ahrefs.
- Understanding of AI search, LLMs, GEO and AEO, including ChatGPT, Gemini and Perplexity.
- Experience working with CMS platforms and developers to scope, prioritise and implement SEO recommendations.
- Strong analytic skills, excellent communication and organisational skills, with the ability to work independently.
Desirable Skills & Experience
- Knowledge of HTML/CSS, CRO and website testing.
- Familiarity with Looker Studio, PPC and AI optimisation tools.
- Experience managing external SEO agencies or development partners.
Why Join This Luxury Travel Brand?
- Work with a respected Luxury Travel brand with a strong heritage.
- Travel opportunities and exposure to global destinations and partners.
- Potential fam trips to worldwide luxury destinations.
- A supportive, creative and ambitious marketing department.
Interested?
If so, we’d love to hear from you!
Due to the high number of applications, we will only get back to suitable candidates. If you have not heard back from us within 3 working day of applying, unfortunately your application on this occasion was not successful.
