Brand Manager
Andover, SP11 8HU
Full time, permanent
Fixed term contract – 12 months
Hybrid – 2 days per week in the office.
Salary: 45-49k
Helping drive global growth for one of the UK's leading wellness brands
Wren Laboratories is the business behind Optibac, a leading brand in the probiotics and gut health sector.
As specialists in live cultures, Wren Laboratories is committed to producing high-quality supplements containing some of the world's most researched probiotic strains. Its award-winning products are sold across the UK, Ireland and international markets through pharmacies, health food stores, supermarkets, online retailers and other specialist channels.
An ambitious, family-run business, Wren Laboratories is passionate about making a positive difference to people's lives through its products, while creating a supportive workplace where people are valued, ideas are encouraged and contributions are recognised.
Brand Manager, the role
- Support the delivery of brand strategy and marketing plans across the UK, Ireland and agreed international markets.
- Plan, coordinate and deliver integrated marketing campaigns and product launches, managing briefs, creative assets, timelines, stakeholders and performance evaluation.
- Work with Sales teams and key retail accounts to develop customer marketing plans, support range reviews and identify opportunities to drive sales and category growth.
- Use sales data, consumer insight, category information and competitor activity to identify opportunities and make informed marketing recommendations.
- Support shopper, retail and trade marketing activity, ensuring campaigns and communications reach and influence consumers in the channels where products are sold.
- Work closely with the Digital Team to support brand and commercial performance across the Optibac website, Amazon, marketplaces and ecommerce channels.
- Coordinate creative briefs and the delivery of marketing materials, ensuring consistency across brand identity, messaging and communications.
- Support consumer research, brand tracking and market insight projects, working with research agencies and internal stakeholders to analyse findings and identify opportunities.
- Coordinate international marketing activity, helping adapt global brand assets and campaigns to suit local markets, channels and requirements.
- Support product launches, including positioning, packaging, campaign materials and post-launch performance reviews.
- Maintain marketing plans and project timelines, keeping activity organised and ensuring commitments are delivered.
- Build strong working relationships across the business, sharing knowledge and supporting colleagues to deliver common objectives.
Brand Manager, the person
- Experience in brand, shopper, retail, trade, ecommerce or direct-to-consumer marketing.
- A track record of personally delivering marketing activity, campaigns or projects and being able to explain the thinking, execution and results.
- Experience using data, category insight, consumer research or campaign performance information to identify opportunities and inform decisions.
- An understanding of how to reach and influence shoppers across different sales channels.
- Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
- The ability to work collaboratively with internal teams, agencies, creative partners and external stakeholders.
- Clear communication and presentation skills, with confidence sharing ideas and recommendations.
- A proactive, accountable approach, with the ability to see tasks through and take responsibility for delivery.
Brand Manager, the benefits
- Annual Leave – 22 days + Bank Holidays + discretionary extra 3 days between Christmas and New Year
- Sickness absence – 20 paid sick days + 5 days of Special Leave – for support with unexpected life events
- Time off for hospital or dental appointments
- 4% Pension contribution (after 3 months of service)
- Health Cash Plan & Employee Assistance Programme
- Up to £500 worth of free Optibac products per financial year
- F&F 25% discount code to be shared with friends & family
- Mini-nutrition consultations with a fully qualified Nutritional Therapist – once a quarter
Pure Human Resources Limited works in partnership with Wren Laboratories in providing Recruitment support. No applications from agencies please.
