Offline Marketing Specialist

Interim Offline Marketing Specialist

Freelance/B2B contract | Hybrid – Richmond, London | 12 Weeks | Outside IR35

We’re looking for an experienced Offline Marketing Specialist to join a fast-growing D2C subscription business, on an interim basis to manage and optimise its offline customer acquisition channels.

This is a hands-on performance marketing role, ideal for someone with strong experience in D2C growth, direct marketing and offline acquisition, who can take ownership of established campaigns, manage agency partners and deliver measurable commercial results.

You'll work closely with the Growth Marketing, Data, CRM and Creative teams to maintain campaign momentum, optimise performance and drive customer acquisition.

What you'll be doing

• Managing and optimising offline acquisition channels, including direct mail, partnership inserts, ATL, DRTV, radio, outbound calling and lead generation
• Overseeing campaign budgets, performance targets and rolling forecasts across multiple channels
• Monitoring key commercial metrics, including CPA and LTV, to identify opportunities for improvement
• Managing external agencies and partners, ensuring campaigns deliver against agreed KPIs
• Analysing campaign performance, identifying trends and implementing data-driven optimisations
• Collaborating with internal creative teams to develop high-performing offline marketing assets
• Delivering clear performance reporting and commercial insights to senior stakeholders

What we're looking for

• Proven experience in D2C performance marketing, with direct responsibility for acquisition budgets and CPA targets
• Strong hands-on experience managing offline and direct marketing channels, particularly direct mail, partnership inserts and ATL
• Demonstrable experience managing significant marketing budgets and delivering measurable customer acquisition growth
• Strong analytical skills, with the ability to interpret performance dashboards and optimise campaigns quickly
• Experience managing external agencies and holding partners accountable for campaign performance
• A commercially minded, proactive marketer who can hit the ground running with minimal onboarding

If you're an experienced offline performance marketer with a strong D2C background and a track record of driving measurable acquisition growth, we'd love to hear from you.