Marketing Lead - Luxury Global Footwear

Marketing Lead

About Baudoin & Lange

Baudoin & Lange makes beautifully crafted, extraordinarily comfortable footwear for a discerning, international clientele. Founded in 2016, we set out to close the gap between traditional shoemaking and modern luxury — the highest quality and bespoke-grade detail, made for the way people actually live today. Our Sagan loafer defined a category and built a devoted following; we craft each pair by hand, from the finest European leathers and suedes, and we build the brand on three values: elegance, craftsmanship and comfort. We have stores in London and New York and ambitious plans to grow.

The role

This is a rare opportunity to own marketing for a growing luxury house. Working directly with the two founders, you will lead our marketing — shaping the strategy — and then roll up your sleeves and make it happen alongside our graphic designer. It is a hands-on, end-to-end role. If you love both the thinking and the doing, and want your fingerprints on every part of how a brand shows up in the world, this is for you.

What you’ll own

• Digital & growth — paid social and search (with our agency), email and CRM, website and organic socials.
• Brand, PR & communications — press relationships and placements, brand voice, considered influencer and gifting.
• Partnerships — hotel and hospitality collaborations, stylists, and brand collaborations that fit our world.
• Retail & offline — store windows and visual merchandising, in-store events and client moments in London and New York.
• Content — planning the photoshoot calendar, from campaign and still-life to e-commerce and in-house content, and the creative briefs behind it.
• Planning & performance — the marketing calendar, the budget, and reporting that turns numbers into decisions.

What we’re looking for

• 5+ years in marketing with hands-on ownership of several channels, ideally in a premium, fashion, lifestyle or design-led brand.
• A strategic thinker who is proud to execute — genuinely energised by making the work, not only directing it.
• Strong digital skills across paid, email, web and social, and confident holding an agency to account.
• A sharp eye for brand and creative, and the ability to write and brief to a high standard.
• Comfortable with data, budgets and a calendar; organised, resourceful and self-sufficient.
• London-based and happy to be in the stores and at shoots. Press, retail, VM or events experience is a plus.

Why join

• Own marketing for a beautiful, category-defining brand at an inflection point in its growth.
• Work directly with the founders — real autonomy and real impact, not a cog in a machine.
• Breadth most marketing roles never offer: digital, brand, PR, retail, events and content, all yours.
• A product, a story and a clientele you will be proud to represent.