Marketing Communications Manager

POSITION PURPOSE

Under the direction of the Vice President of Policy and Public Relations, the Director of Marketing and

Communications leads the corporation’s marketing and communications function. The Director develops a

comprehensive strategy to promote PGCEDC’s economic development programs, services, and priorities and to

support business attraction, retention, and expansion in Prince George’s County. The Director guides the

corporation’s brand, campaigns, website, digital channels, publications, media materials, and event promotion.

The Director works across departments to ensure that public information is accurate, timely, and consistent, and

directs the work of communications staff and external partners. In coordination with the Vice President, the

Director supports media relations, executive messaging, public affairs, and communications on sensitive issues.

The Director plans and monitors the marketing and communications budget, uses research and analytics to

assess results, and adjusts strategies to increase awareness and engagement among businesses, partners, job

seekers, and other stakeholders. The position is designed as a minimum four-year leadership term to support

continuity and long-range planning, subject to applicable employment policies. The Director works to position

PGCEDC as a nationally recognized economic development brand and to develop internal talent and partnerships

that sustain the function.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Develop and implement the corporation’s annual marketing and communications strategy and detailed

plans in alignment with organizational goals and the direction of the Vice President of Policy and Public

Relations.

• Lead integrated marketing campaigns for PGCEDC programs, services, announcements, and business

opportunities. Define audiences, messages, channels, schedules, budgets, and measures of success.

• Oversee creation and distribution of press materials, speeches, presentations, advertisements, brochures,

reports, digital content, video, and other promotional materials. Maintain a high standard of quality and a

consistent brand image.

• Coordinate day-to-day media inquiries and relationships with the Vice President. Prepare executive talking

points and interview materials; support crisis communications and reputation management through

established approval processes.

• Manage the corporation’s website, social media presence, email outreach, and digital platforms. Ensure

that information on programs, events, news, and services is accurate, accessible, and current.

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• Set communications and promotion plans for corporate events and external engagements. Coordinate

with staff handling event logistics, vendors, partners, and other departments to support effective execution.

• Prepare and manage the annual marketing and communications budget. Allocate resources among

campaigns, creative services, events, advertising, platforms, and promotional materials; monitor

expenditures and approvals.

• Conduct audience and market research and regularly review website, social media, campaign, and media

performance. Translate findings into recommendations and report outcomes to leadership.

• Supervise, coach, and evaluate the Communications Specialist, Graphic Designer, and Digital Media

Producer. Set work priorities, support professional development, and oversee interns and creative or

communications vendors.

• Oversee CRM-related communications, marketing automation, and other digital tools used to manage

outreach and improve the corporation’s online presence.

• Maintain productive partnerships with government agencies, business organizations, community groups,

and media contacts to extend the reach of PGCEDC programs and initiatives.

• Plan for future growth of the marketing and communications function, including a Marketing Manager

position if approved and funded; develop processes and internal talent that support continuity.

PERFORMANCE MEASUREMENTS

• Develop and deliver annual communications plans aligned with PGCEDC priorities and approved budgets.
• Deliver accurate, high-quality marketing and communications materials on schedule.
• Maintain consistent brand standards and timely content across print and digital channels.
• Coordinate media responses and sensitive communications with the Vice President.
• Measure campaign and channel performance and adjust strategy to improve results.
• Communicate priorities and deadlines clearly and develop a productive communications team.
• Manage staff, vendors, projects, and budgets within approved expectations.

QUALIFICATIONS

EDUCATION/CERTIFICATION: Bachelor’s degree in marketing, communications, public relations, journalism,

or a related field is preferred. Equivalent relevant education and experience

may be considered.

REQUIRED KNOWLEDGE: Strong knowledge of integrated marketing, public relations, digital media,

brand management, audience research, crisis communications, and

performance analytics; knowledge of economic development or public sector

communications is desirable.

EXPERIENCE REQUIRED: Progressive marketing and communications experience, including

demonstrated responsibility for strategy, staff supervision, budgets,

campaigns, media relations, and cross-department projects.

Join us to be at the forefront of health innovation! We are committed to empowering our team members with the tools they need to succeed while fostering a vibrant environment of growth and collaboration. If you are passionate about making a difference in healthcare through strategic business development, we want to hear from you!

Pay: $85,000.00 - $90,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Upper Marlboro, MD 20774