Description
Join JLT and Help Drive Our Brand Forward!
Ready to help take the JLT brand to the next level? Jerome L. Taylor Trucking, Inc. (JLT) is looking for a creative, strategic, and results-driven Marketing Manager to bring fresh ideas to life. This hands-on role will lead brand development, content creation, digital marketing, lead generation, and customer engagement while helping JLT expand its presence and grow across existing and emerging markets.
Brand development & positioning
- Build a cohesive brand identity and differentiated market positioning.
- Maintain consistent messaging, visual standards, and marketing materials across channels.
Lead generation & market growth
- Plan targeted campaigns for commercial, roll-off, and property management prospects.
- Partner with Sales to prioritize territories, audiences, and qualified lead opportunities.
Digital advertising
- Manage Google, Microsoft, and Meta advertising campaigns, budgets, and optimization.
- Implement conversion tracking and assess cost per lead and customer acquisition performance.
Website strategy & search visibility
- Improve website content, user experience, inquiry paths, and conversion opportunities.
- Lead SEO and local search initiatives for current and emerging markets.
Sales enablement
- Create proposals support materials, brochures, leave-behinds, presentations, and campaign assets.
- Coordinate closely with Sales on outreach and customer acquisition initiatives.
- Assist with CRM and Reporting
Social media & customer communications
- Own social media planning, content creation, content calendars, and community-facing messaging.
- Develop customer newsletters, announcements, and educational communications as needed.
- Develop and maintain communication automation.
Market expansion, events & partnerships
- Launch localized campaigns for new markets and service areas.
- Attend Networking, PR, and Marketing Events as Needed
- Identify and coordinate trade events, sponsorships, networking, and community engagement opportunities.
Talent attraction & careers marketing
- Partner with Human Resources to promote JLT Trucking’s careers page and open positions through the company website, social media, digital campaigns, and recruitment materials.
- Develop employer-brand messaging and recruitment marketing campaigns that increase awareness of career opportunities and attract qualified applicants.
Community outreach program
- Lead the planning, coordination, and execution of JLT Trucking’s community outreach program, including local partnerships, volunteer initiatives, educational activities, and community events.
- Collaborate with leadership and operations teams to align outreach activities with JLT’s service areas, brand values, and community relationships; track participation and program impact.
Internship program development
- Assist Human Resources and department leaders in designing and launching a structured internship program, including outreach to schools and colleges, promotional materials, and candidate recruitment.
- Support internship program communications, onboarding resources, and program evaluation in partnership with designated supervisors.
Analytics & business alignment
- Establish marketing KPIs and report on lead sources, conversion, advertising ROI, and revenue contribution.
- Use performance insights to refine campaigns and communicate recommendations to leadership.
- Coordinate projects with Sales, Account Management, Customer Service, Operations, and external vendors.
Requirements
Success measures
Qualified leads generated; marketing-sourced customer conversions; advertising efficiency; website and local search visibility; campaign execution; sales team support; and accurate, timely performance reporting. Specific targets will be established with management. Additional measures may include careers-page engagement, recruitment campaign reach, community outreach participation, and internship program launch milestones.
Preferred Qualifications
Demonstrated experience leading integrated marketing strategy and hands-on execution.
- Proficiency with digital advertising platforms, analytics, SEO, website management, and CRM/lead tracking.
- Strong writing, project management, stakeholder collaboration, and analytical skills.
- Ability to connect marketing investments to sales outcomes and company objectives.
- Strong proficiency in Microsoft Outlook, Excel, Power Point, usage of AI tools.
