Head of Marketing
Hybrid - 1-2 Days - Surrey/ South West London
Delighted to be supporting a high-quality, private-pay homecare provider with a strong reputation for delivering compassionate care.
Head of Marketing role, but not one for someone who simply wants to increase spend to drive growth.
This is a considered, high-value purchase, where success comes from identifying and reaching the right audience through a smart, targeted, and efficient approach.
The Role
- Take ownership of the full marketing function across multiple brands, with responsibility for both strategy and delivery.
- There is already a strong foundation in place – a clear strategic direction, experienced leadership, and a capable team of three – but the business now needs someone who can turn that into consistent, efficient customer growth.
This means
- Finding smarter, lower-cost ways to acquire high-quality enquiries
- Making existing channels work harder before adding spend
- Building a balanced mix of paid, organic, referral and partnership channels
- Improving the journey from first enquiry through to conversion
- Continuously optimising activity based on real return
- Yes, you will oversee paid activity, but success here is about return on investment, not budget size.
What makes this role different
This is not a “sit back and manage the strategy” position, we need someone who will:
- Roll their sleeves up and test ideas quickly
- Spot opportunities others miss
- Think commercially about every pound spent
- Use insight and creativity, not just budget
- Take real ownership of outcomes
Ideal Candidate
- A hands-on marketing leader who enjoys doing as well as leading
- Strong understanding of lead generation in a considered purchase environment
- Evidence of improving ROI, not just increasing volume
- Experience building organic, referral or lower-cost acquisition channels
- Commercial awareness and a focus on measurable outcomes
- High emotional intelligence and an appreciation for the human side of the service
- Experience in healthcare, professional services, or other trust-led sectors would be helpful.
Why this role matters
- This is not just about marketing a service.
- It is about helping families find the right care for someone they love, often at a challenging time.
- If you are motivated by doing something meaningful, and you enjoy solving growth challenges in a smart and resourceful way, this is a genuinely rewarding opportunity.
