Digital Marketing and Content Specialist

Digital Marketing & Content Specialist

Nelson Tree Specialist, Inc. is seeking a creative, organized, and results-driven Digital Marketing & Content Specialist to manage our online presence, digital advertising, website, and social media content.

We are an established tree service company looking for someone who can take ownership of our digital marketing—from capturing photos and videos of our work in the field to managing Google Ads, social media, and keeping our website current.

This is a hands-on position that combines digital marketing with content creation. The ideal candidate should be comfortable working both in the office and occasionally visiting active job sites to capture high-quality photos and videos.

Responsibilities

Content Creation & Social Media

• Visit selected job sites to capture photos and videos of tree removals, tree trimming, crane operations, storm damage, emergency work, and other projects.
• Capture before, during, and after content that showcases our work.
• Create engaging Reels, short-form videos, photos, and social media posts.
• Manage and regularly post content to Instagram and Facebook.
• Edit photos and videos for social media and advertising.
• Develop content ideas that help showcase our equipment, crews, completed projects, and services.
• Maintain and organize a library of company photos and videos for future marketing use.
• Coordinate with office staff and crews to identify upcoming jobs that would be valuable for marketing content.

Website & Online Presence

• Regularly update and maintain the company website.
• Add new project photos, videos, services, and other relevant information.
• Make sure website information is accurate and current.
• Assist with website improvements and basic SEO.
• Help improve the company’s visibility in local Google searches.
• Maintain and optimize our Google Business Profile, including adding new photos, projects, updates, and company information.

Google Ads & Digital Advertising

• Manage, monitor, and optimize Google Ads / PPC campaigns.
• Create and manage digital advertising campaigns.
• Monitor advertising budgets and make recommendations based on performance.
• Track calls, website forms, conversions, and other leads generated through advertising.
• Monitor cost per lead and return on advertising spend.
• Assist with Facebook and Instagram advertising when needed.
• Identify opportunities to improve lead quality and reduce unnecessary advertising costs.

Analytics & Reporting

• Monitor website traffic and digital marketing performance.
• Track where leads are coming from.
• Provide regular reports showing advertising spend, leads generated, conversions, and campaign performance.
• Recommend improvements based on actual results and data.

Qualifications

• Previous experience in digital marketing, content creation, or a related field.
• Experience with Google Ads strongly preferred.
• Experience managing business social media accounts.
• Comfortable taking and editing photos and videos.
• Experience creating Instagram/Facebook Reels and short-form video content.
• Experience maintaining or updating websites.
• Basic understanding of SEO and local search optimization.
• Familiarity with Google Analytics and conversion tracking is preferred.
• Strong communication, creativity, and organizational skills.
• Ability to work independently and take ownership of projects.
• Reliable transportation and ability to travel to local job sites when needed.
• Comfortable visiting active outdoor work sites and following all required safety procedures.

Experience marketing for tree services, landscaping, construction, home services, roofing, restoration, or similar service-based businesses is a plus.

What We’re Looking For

We are looking for someone who can do more than simply post on social media.

The right person will understand how to turn our everyday work into effective marketing—whether that’s capturing a large crane removal for a Reel, updating our website with recent projects, improving our Google presence, or analyzing our advertising campaigns to determine which ones are actually generating quality leads.

We want someone who is creative in the field and analytical behind the computer.

Position: Digital Marketing & Content Specialist

Job Type: [Full-Time / Part-Time]

Schedule: Monday–Friday, with occasional flexibility depending on job-site content opportunities

Work Location: In-person/hybrid with local travel to job sites

Pay: $22.00–$30.00 per hour, depending on experience

To Apply

Please submit your resume along with examples of your previous work, if available. Examples may include:

• Social media accounts you have managed
• Reels or videos you have created
• Photography/content portfolios
• Websites you have maintained
• Google Ads or digital advertising campaigns you have managed

We are especially interested in candidates who can demonstrate both creative content skills and measurable digital marketing results.

Pay: $22.00 - $30.00 per hour

Expected hours: 40.0 per week

Benefits

• 401(k)

Work Location: In person