Specialist, Marketing

Title: Specialist, Marketing

Department/Unit: Membership/Business and Administration

FLSA Status: Full-time, Exempt

Location: This position is located on-site at the APTA headquarters in Alexandria, VA.

About APTA

Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?

Then you want to work for APTA!

APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.

Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.

Summary

The Specialist, Marketing provides the operations and project-management backbone for APTA's marketing program. You will own process, coordination, campaign production quality assurance, and attribution discipline so that execution runs reliably and on schedule. This role works across association priorities including membership, education and certification, events, and business development, and supports achievement of organizational, department, and program goals. You will be an effective champion of the Association vision, mission, and brand.

Essential Functions

• Build, segment, and QA marketing audiences and exclusion lists in Advance Find/Protech and Informz, ensuring accurate targeting on every send.
• Coordinate and QA email campaign production in Informz, managing send calendars, testing, and deployment.
• Own campaign attribution and UTM discipline, ensuring consistent tracking and reliable performance data across channels.
• Coordinate the marketing and Events interface for the Combined Sections Meeting (CSM), including timelines, dependencies, and audience and list needs with the Events team.
• Support question-based engagement campaigns in PropFuel, including build, deployment, and reporting.
• Build and maintain Asana project structures, intake triage, and reporting for the marketing function.
• Produce performance metrics and reporting to support transparency and data-driven decision-making.
• Coordinate and implement marketing services, benefits, and communications across association priorities.
• Collaborate with department leadership on innovation and continuous quality improvement to grow programs, gain efficiency, improve service, or scale impact.
• Adhere to legal, ethical, and organizational standards and compliance in all marketing operations.

Staff Expectations

• Upholds and fosters APTA Staff Values.
• Complies with all APTA policies and procedures.
• Performs other duties as assigned to foster achievement of association priorities.