Chief Marketing Officer, B2B SaaS Company, London

An exciting opportunity has arisen for a commercially driven Chief Marketing Officer to join a fast-growing B2B SaaS business. Based in London with hybrid flexibility, this role offers the chance to lead the marketing strategy for a scaling technology platform with a strong social purpose and ambitious international growth plans.

About the Chief Marketing Officer Opportunity

This is a pivotal leadership role within a high-growth SaaS company operating at the intersection of hospitality, fintech and workforce wellbeing. The business has established itself as a category leader and is entering a major phase of expansion, with increasing enterprise demand and significant growth targets across the UK and international markets.

The successful candidate will take ownership of the entire marketing function, driving measurable demand generation, strengthening brand positioning and building a scalable marketing engine aligned to revenue growth. Working closely with the CEO and senior commercial leadership, you will play a key role in shaping the company’s go-to-market strategy and future growth trajectory.

About the B2B SaaS Company

The organisation offers a collaborative, people-first culture where ideas are encouraged, innovation is valued and individual impact is highly visible. Alongside flexible working and strong progression opportunities, the business is united by a mission to support fairness, transparency and financial wellbeing across the hospitality industry.

Key Responsibilities of the Chief Marketing Officer

• Lead the end-to-end marketing strategy across brand, demand generation and product marketing
• Develop clear positioning, messaging and audience segmentation strategies
• Partner closely with Sales to optimise funnel performance and revenue attribution
• Build and develop a high-performing marketing team and external agency relationships
• Own marketing analytics, budget management and performance reporting across CAC, LTV and ROI

Ideal Profile for This B2B SaaS CMO Role in London

• Proven senior marketing leadership experience within B2B SaaS or high-growth technology businesses
• Strong track record of delivering measurable pipeline and revenue growth through demand generation
• Experience marketing to both B2B decision-makers and end-user audiences
• Commercially minded with the ability to align marketing activity directly to business objectives
• Strong communication and brand storytelling skills, particularly around complex or regulated products
• Comfortable operating strategically while remaining hands-on within a fast-paced environment

Why This Chief Marketing Officer Opportunity Stands Out

This is an outstanding opportunity to join a purpose-led technology business at an exciting stage of growth. You will have the chance to shape a category-leading brand, build a world-class marketing function and make a genuine impact within the hospitality sector, all while benefiting from flexible working, strong leadership visibility and excellent long-term career potential.

If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with us, including a copy of your CV, as soon as possible via the application form below.

Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Digital Marketing, Sustainability, and C-Suite recruitment. Please click here to find out about more about Hanson Search.

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