Head of Acquisition, Performance Marketing, London

We are partnering with a fast-growing, innovative company to find their next Head of Acquisition. This is an exciting opportunity to lead the end-to-end customer acquisition strategy and make a significant impact on their growth journey.

As the Head of Acquisition, you will own the strategy across paid media, performance marketing, and new market entry. You will manage multi-million-pound marketing budgets, optimize customer acquisition costs (CAC), and drive scalable, predictable growth. In this role, you will work closely with senior leadership and the marketing team to ensure that performance marketing efforts align with business goals.

If you are an experienced leader with a proven track record in scaling customer acquisition strategies and building high-performing teams, we’d love to hear from you!

Head of Acquisition Key Responsibilities

• Lead and execute a full-funnel, multi-channel acquisition strategy (paid social, search, display, affiliate marketing) for both UK and international markets.
• Manage a significant media budget, optimizing CAC, LTV, and ROAS to ensure profitability.
• Build and lead a talented team of paid media specialists, growth marketers, and analysts.
• Collaborate with creative, brand, and content teams to develop high-impact ad creatives and optimize landing pages for better conversion rates.
• Leverage data and analytics to create performance dashboards, forecasting models, and growth playbooks.
• Support international market growth by driving go-to-market strategies for new regions and products.
• Drive customer acquisition initiatives across B2B, DTC, and retail channels.

Role Requirements

• 5–8+ years of experience in performance marketing, digital acquisition, or e-commerce growth roles.
• Proven experience managing £1M+ monthly ad spend across platforms like Meta, TikTok, Google, etc.
• Expertise in customer acquisition, marketing funnels, financial modelling, and cohort analysis.
• Demonstrated success in scaling revenues and reducing CAC across multiple markets.
• Leadership experience in building and leading high-performing teams.
• Strong analytical mindset with the ability to make data-driven decisions.
• Experience working with fast-growing e-commerce or DTC businesses.
• Excellent communication and collaboration skills with senior leadership and cross-functional teams.

Why This Role?

• Fast paced and exciting growth environment with plenty of opportunities to make a direct impact.
• Competitive salary with performance-based incentives.
• Leadership role with the chance to shape the direction of customer acquisition strategy.
• Flexible working environment and a company that values work-life balance.
• Career growth potential within a rapidly expanding company.

If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with our team including a copy of your CV as soon as possible via the form below.

Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Financial Communications, Public Affairs, Marketing, Digital Marketing, Sustainability, Investor Relations and C-Suite recruitment. Please click here to find out about more about Hanson Search.

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