Position Overview
March of Dimes leads the fight for the health of all moms and babies by advocating for policies, advancing research, and empowering families. As the Vice President, Marketing, you will serve as a visionary leader responsible for driving the strategic direction of all marketing and communications functions. In this role, you will elevate brand awareness, support advocacy efforts, and drive revenue growth by partnering with Development, Mission, and Executive Leadership. You will also lead the Marketing and Communications team— the central engine for storytelling and engagement— translating the organization’s mission into clear, compelling narratives that inspire action.
Key Responsibilities
- Provide executive leadership to a multidisciplinary team of marketing and communications professionals, fostering innovation, collaboration, and high performance.
- Serve as a strategic advisor to Revenue and Mission Leadership by shaping and executing an enterprise-wide annual marketing strategy.
- Align marketing initiatives to the organization's strategic priorities, including fundraising, mission impact, advocacy, and stakeholder engagement.
- Oversee the development of comprehensive marketing plans that integrate paid/unpaid media, public relations, influencer engagement, digital strategies, and audience segmentation.
- Act as the organization’s Brand Ambassador to strengthen brand equity and ensure consistency across all touchpoints.
- Drive multi-million-dollar revenue streams through direct response, digital, and other marketing platforms.
- Collaborate with Revenue leadership to build and execute marketing strategies that drive donor acquisition, retention, and overall investment.
- Work closely with Executive Leadership to manage competing priorities and allocate resources to high-impact initiatives.
- Partner with Development, Mission, Advocacy, and Market teams to integrate marketing strategy across all lines of business.
- Lead relationships with advertising, PR, digital, and research agencies to ensure alignment with strategic goals and quality execution.
- Commission and interpret market research to identify opportunities, understand consumer behavior, and guide decision-making.
- Educate internal stakeholders on emerging market and audience trends.
- Tie campaigns to measurable revenue and engagement goals, using analytics to drive optimization and ROI.
- Establish internal protocols and a service-oriented culture to support cross-departmental marketing needs.
- Manage and optimize the department budget to maximize overall impact.
Required Qualifications
- 15+ years of progressive marketing leadership experience in nonprofit or purpose-driven sectors.
- Proven ability to lead high-performing marketing and communications teams through transformation and growth.
- Expertise in integrated marketing, brand strategy, audience insights, and digital strategy.
- Strong leadership presence with the ability to influence at the executive level.
- Experience managing large operating budgets and multiple agency/vendor relationships.
- Exceptional strategic, analytical, and communication skills.
