Vice President of Marketing Lead the Marketing Strategy Behind a Growing Real Estate Organization
EmpowerHome is seeking a strategic, data-driven, and hands-on Vice President of Marketing to lead our marketing organization, strengthen lead generation, and accelerate growth across multiple markets.
This is an opportunity to lead an established marketing operation with existing investments, proven campaigns, and active lead-generation channels. You’ll build on what works, improve performance, and identify new opportunities to scale.
You’ll own marketing strategy, lead and demand generation, campaign performance, content and messaging, direct-response marketing, vendor partnerships, and team development.
We’re looking for a marketing executive who can balance big-picture strategy with hands-on execution—using data to guide decisions, optimize campaigns, coach team members, and ensure initiatives deliver measurable results.
What You’ll Own
- Marketing Strategy & Growth: Develop and execute strategies that support business growth across markets.
- Lead Generation & Demand Generation: Optimize channels and campaigns to generate qualified opportunities.
- Campaigns, Content & Messaging: Strengthen brand messaging, content strategy, and direct-response marketing.
- Data & Performance: Track KPIs, analyze results, and improve marketing ROI.
- Team Leadership: Develop talent, establish accountability, and drive execution.
- Vendors & Partnerships: Manage external partners, budgets, and marketing resources effectively.
Ready to Lead Marketing at the Next Level?
If you’re ready to lead a marketing organization focused on measurable growth, qualified opportunities, and results—not just activity—we want to hear from you.
Apply today!
Compensation: $100,000 - $150,000
Qualifications
- Qualifications & Experience
- We’re looking for an accomplished marketing executive with the strategic vision, analytical ability, and leadership skills to drive measurable growth.
- The ideal candidate will have:
- Significant leadership experience in marketing, growth marketing, direct-response marketing, demand generation, or a related field
- Proven experience leading a marketing department, agency, or cross-functional marketing team
- Demonstrated success generating qualified consumer leads and measurable business growth
- Strong knowledge of direct-response marketing, offer development, campaign strategy, consumer psychology, and conversion-focused messaging
- Experience using marketing analytics and performance data to make strategic business decisions
- Experience managing substantial marketing budgets, agencies, vendors, and strategic partnerships
- Proven ability to build scalable systems, improve processes, and lead complex initiatives from strategy through execution
- Strong people-leadership skills with a track record of coaching, developing, and retaining high-performing team members
- Excellent judgment, communication, prioritization, decision-making, and problem-solving skills
- Experience in real estate, consumer services, home services, financial services, multi-location businesses, or other lead-driven organizations is preferred but not required
- Familiarity with CRM systems, marketing automation, artificial intelligence (AI), digital advertising, SEO, database marketing, direct mail, content marketing, and emerging search platforms is strongly preferred
- The Person Who Will Thrive at EmpowerHome
- This opportunity is best suited for a marketing leader who:
- Thinks strategically but is equally comfortable rolling up their sleeves and executing
- Naturally studies the numbers and asks, “What are the numbers telling us?”
- Knows when to protect a successful marketing initiative rather than changing it simply to make it their own
- Can improve existing programs while identifying new opportunities for growth
- Understands the difference between marketing activity and measurable business results
- Is confident making decisions and respectfully challenging assumptions when necessary
- Creates clarity, structure, and momentum when things are unclear
- Can move projects forward without waiting for perfect information or universal agreement
- Cares deeply about people and knows how to coach, develop, motivate, and hold a team accountable
- Is comfortable giving clear, direct, and constructive feedback—even when it isn't the easiest conversation
- Collaborates effectively without allowing the need for consensus to slow down execution
- Is curious about the consumer real estate industry and eager to understand the customer journey deeply
- Has meaningful direct-response marketing experience and understands that great marketing should inspire measurable action
- Takes ownership of outcomes and looks for solutions instead of waiting for someone else to solve the problem
- Is energized by growth, experimentation, continuous improvement, and the opportunity to build something meaningful
- A Builder’s Mindset Matters
- We’re not looking for someone who simply wants to manage an existing marketing department.
- We’re looking for a leader who wants to build, improve, test, measure, and grow.
- If you see a successful program, you’ll understand how to protect it. If you see an underperforming campaign, you’ll want to understand why. If you see an opportunity, you’ll know how to turn the idea into an executable plan.
- Most importantly, you’ll understand that marketing isn't successful because a campaign was launched on time.
- Marketing is successful when it creates measurable opportunities and helps the business grow.
Responsibilities
- Marketing Strategy & Planning
- Develop and lead EmpowerHome’s overall marketing strategy in alignment with company growth goals and mission.
- Lead Generation & Direct-Response Marketing
- Lead strategies that generate qualified buyer, seller, recruiting, referral, and database leads.
- Marketing Performance & Analytics
- Monitor key marketing metrics, including lead volume, lead quality, cost per lead, cost per opportunity, appointment generation, campaign response, conversion trends, and marketing ROI.
- Content, Messaging & Campaign Strategy
- Lead strategic content planning across consumer marketing, recruiting, database marketing, brand, and internal communications.
- Marketing Execution & Operational Leadership
- Lead marketing initiatives from strategy and concept through execution, launch, and performance analysis.
- Vendor & Budget Management
- Lead relationships with marketing agencies, technology providers, consultants, media partners, and other external vendors.
- Marketing Team Leadership & Development
- Lead, coach, and develop a high-performing marketing team.
- What Makes This Role Unique
- This is not a traditional VP of Marketing role where success is measured by how many campaigns are launched or how much content is produced.
- We are looking for a marketing leader who understands that great marketing should create measurable business opportunities.
