Vice President, Marketing, CoStar
Job Description
Company Overview
CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
With leading brands across commercial and residential real estate - including CoStar, LoopNet, Apartments.com, Homes.com, STR, Matterport and other global online marketplaces - CoStar Group delivers trusted data, powerful analytics, and high-traffic online marketplaces that shape the future of the industry.
Role Overview
The Vice President of Marketing for the CoStar product will define and execute the global B2B marketing strategy for CoStar's flagship commercial real estate intelligence platform. This executive leader will own product positioning, go-to-market strategy, and integrated marketing execution-ensuring CoStar is consistently recognized as the essential intelligence platform for commercial real estate professionals worldwide.
This role requires a strategic, commercially minded marketing leader with deep experience operating on a global scale within complex, data-driven organizations. The VP will partner closely with senior leaders across Sales and Product to translate product innovation into clear market leadership, drive customer adoption, and deliver measurable revenue impact.
This position offers a unique opportunity to shape how the global commercial real estate industry understands, values, and relies on data-at an unmatched scale, influence, and competitive intensity. The role is based in Arlington, Virginia and requires five days per week in the office.
Marketing Scope & Core Lanes of Ownership
The Vice President of Marketing will own three primary lanes of marketing accountability, spanning the full customer lifecycle:
Awareness & Market Leadership
- Build and sustain CoStar's position as the definitive, authoritative global source for real estate data and insights.
- Drive global brand leadership through research and product led storytelling, thought leadership and industry presence.
- Strengthen awareness, preference, and trust among real estate decision-makers.
Demand Generation & Customer Conversion
- Lead disciplined go-to-market strategy that drives qualified enterprise demand, pipeline growth, and customer acquisition.
- Own product positioning, messaging, and integrated campaigns that convert awareness into adoption and revenue.
- Partner closely with Sales and product leadership to ensure marketing meaningfully improves sales efficiency, win rates, and deal size.
Retention, Renewal & Customer Expansion
- Ensure marketing plays an active role beyond acquisition-supporting onboarding, adoption, renewal, and product expansion.
- Collaborate with Product and customer-facing teams to reinforce value realization and long-term client engagement.
- Support enterprise retention and growth through targeted lifecycle programs and customer insights.
Key Responsibilities
Strategy & Global Leadership
- Define the global marketing vision and long-term strategy for the CoStar product line in alignment with CoStar Group's corporate objectives.
- Position CoStar as the global leader in real estate intelligence, analytics, and market transparency.
- Partner with Product, Sales, and Research to develop gotomarket strategies that prioritize target audiences, sharpen value propositions, and accelerate customer adoption and expansion.
Data & Performance Management
- Establish and manage KPIs, dashboards, and reporting frameworks to measure marketing's impact on pipeline, revenue, and client engagement.
- Leverage data driven insights to optimize marketing investment, ROI, and execution effectiveness.
- Ensure customer and market feedback informs product marketing, sales enablement, and ongoing GTM strategy.
Commercial Impact
- Material contribution to revenue growth by increasing qualified pipeline, expansion revenue, and multiproduct adoption across core CoStar customer segments.
- Improved sales efficiency, demonstrated by higher marketing sourced and marketing influenced pipeline contribution, reduced CAC, and improved win rates on CoStar led deals.
- Stronger enterprise penetration, with marketing programs that measurably support larger deal sizes, longer-term contracts, and cross sell/upsell motion.
GotoMarket & Product Adoption
- Clear, differentiated product positioning that is consistently adopted by Sales, Research, and Customer Success and reflected across all GTM materials.
- Successful execution of major product launches and enhancements, with defined adoption targets, timetovalue improvements, and measurable postlaunch performance.
- Tight alignment with Product and Sales, evidenced by faster GTM readiness, stronger sales enablement usage, and improved field confidence in messaging.
Brand & Market Leadership
- Increased brand awareness and authority among real estate decisionmakers, supported by improved awareness, consideration, and trust metrics.
- Expanded thought leadership footprint, with CoStar consistently cited as the definitive source for real estate insights across media, industry forums, and executive audiences.
- Clear narrative leadership in priority sectors and asset classes, reinforcing CoStar's role as the industry standard.
- Champion thought leadership through research led content, industry events, executive visibility, and strategic partnerships.
Team & Organizational Impact
- High performing, scalable marketing organization with strong bench strength, clear accountability, and low-regretted attrition.
- Effective collaboration within a matrixed environment, earning trust and influence across Product, Sales, Research, and centralized Marketing Services.
- Elevated role of marketing as a strategic growth driver within the CoStar leadership team.
- Recruit, develop, and retain a high performing, global marketing organization.
Required Experience
- 15+ years of progressive B2B marketing experience, ideally in SaaS, data, analytics, or enterprise technology.
- Must have a deep understanding and experience in commercial real estate.
- Proven success leading largescale, global marketing strategies for complex, data driven products.
- Deep expertise in gotomarket planning, product marketing, demand generation, and enterprise sales enablement.
- Strong business acumen with demonstrated ability to drive measurable commercial outcomes.
- Exceptional communication, presentation, and executive level stakeholder management skills.
- Experience operating effectively within a highly matrixed, $1B+ organization.
- Track record of long-term commitment and impact at prior organizations.
Core Competencies
- Strategic Vision: Ability to define and execute long-term strategies that balance innovation with commercial results.
- Leadership & People Management: Proven ability to build, inspire, and scale high performing teams.
- Market Insight: Skilled at leveraging qualitative and quantitative data to anticipate market shifts.
- Execution Excellence: Consistent record of delivering results through integrated, scalable programs.
- Collaboration: Strong cross functional leadership in complex environments.
Preferred Experience
- Experience marketing data, analytics, or intelligence platforms to professional services or enterprise audiences.
- Passion for technology, data, and innovation.
- Experience working closely with CEO/Founder and Executive Leadership in a founder-led or high-performance culture.
Education
- Bachelor's degree from an accredited not-for-profit in person University or College, required; advanced degree (MBA) preferred but not required.
The final salary or hourly rate offered for this role with fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies.
Base Compensation: $230,000.00 - $386,000.00 Annually
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
