Sr. Manager, Content Marketing Producer Management

Position Title

Sr. Manager, Content Marketing Producer Management

Department

Multiplatform Marketing & Content

Corporate Area

Digital & Marketing

Status

Regular, Full time Exempt

Manager Title

Director, Content Marketing & Production

Position Overview

PBS takes a multiplatform approach to content development, distribution, and marketing across broadcast and digital platforms. This content marketing–focused role supports the growth and engagement of digital audiences, with an emphasis on discoverability, streaming performance, and long-term content value.

The Sr. Manager, Producer Management oversees content marketing strategy and execution for general audience National Producer series, films, and priority one-off titles on digital platforms. This role is responsible for ensuring PBS national producer content is discoverable, performant, and prepared for AI-driven discovery environments through the timely delivery and governance of clips, metadata, and supporting assets.

This position plays a critical business function by reviewing and approving contractually required Content Marketing Strategy Plans and related deliverables, enabling timely producer payments and protecting PBS’s financial and strategic investment in national content. The role is essential to sustaining PBS’s ability to scale national content, meet board-level performance goals, and preserve long-term content value as discovery ecosystems continue to evolve.

Key responsibilities will include, but are not limited to

• Review, approve, and manage Content Marketing Strategy Plans and related deliverables for national producer payment, ensuring compliance with PBS requirements and protecting producer investments.
• Own the end-to-end delivery, quality, and governance of clips, metadata, and supporting assets required to support discoverability across AI-driven and emerging distribution platforms.
• Oversee content marketing strategy for national producers across the digital content lifecycle, from planning and launch through optimization, maintenance, and sunsetting.
• Serve as a primary point of accountability for national producer readiness during major system transitions and platform updates, translating PBS digital requirements into clear, actionable guidance.
• Lead high-volume communications with national producers, providing day-to-day tactical support and directing systemwide messaging related to digital standards, analytics, platform changes, and compliance initiatives.
• Manage a team of full-time employees, setting priorities, overseeing workflows, and ensuring consistent execution against strategic goals.
• Collaborate cross-functionally within PBS Digital & Marketing and with partners across the organization to align national producer efforts with PBS audience, platform, and business objectives.
• Identify and mitigate operational, brand/reputational risk through consistent oversight of producer deliverables tied to funded shows and initiatives.

Requirements for success

• 6 years’ experience in digital publishing, media production, or content marketing, with strong experience in web strategy, analytics, and SEO/AIO best practices.
• 3–5 years’ experience in program marketing or content production within a media company, agency, or nonprofit organization.
• Bachelor’s degree in a related field or an equivalent combination of education and experience.
• Demonstrated ability to manage complex workflows, shifting priorities, and high-volume stakeholder communications.
• Strong collaboration skills, with experience working across creative, technical, and business teams.
• Sound editorial judgment and excellent written and verbal communication skills.
• Working knowledge of content management systems, analytics tools, and web publishing technologies.
• Prior experience managing staff and/or contractors preferred.
• Public media experience a plus.

The base pay range for this position at the beginning of employment is expected to be between $85,000/year and $100,000/year. The actual base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will also include other elements for eligible employees, including: (i) eligibility for discretionary bonuses; (ii) various insurance options, including medical, dental, vision, hearing, life, accidental death and dismemberment, short-term and long-term disability, and business travel accident insurance; (iii) identity protection program; (iv) employee assistance program; (v) financial and retirement savings benefits including the PBS Retirement Plan 403(b); (vi) paid time off (17 days per year), paid sick time benefits (12 days per year), paid parental leave (60 days / 12 weeks ), and paid holidays (12 days per year). Details of these benefit plans will be provided upon request. The application window for this position is expected to close on 9/30/2026.

If hired, the employee will be in an “at-will position,” and the Company reserves the right to modify the base hourly rate/salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.

Skills

Artificial Intelligence (AI), Best Practices, Broadcasting, Communication Skills, Compensation and Benefits, Content Delivery/Distribution, Content Development, Content Management, Content Management Systems (CMS), Cross-Functional, Custom Media, Digital Media, Ecosystems, Entertainment and Media, Establish Priorities, Financial Strategy, Internet Technology, Investment Strategy, Maintain Compliance, Marketing, Marketing Plan, Marketing Strategy, Media Production, Metadata, Multiplatform/Cross-Platform, Nonprofit, Online Publications, People Management, Presentation/Verbal Skills, Publishing, Regulatory Compliance, Retirement Plan, Risk, Strategic Analysis, Systems Analysis, Team Lead/Manager, Team Player, Time Management, Web Analytics, Writing Skills

PBS