Social Strategy Director

Company description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Overview

Social Strategy Account Director

Please note - this is not a Paid Social role, or a Social Media Content Creating role. This is a social media strategist role at Account Director level

We are hiring a Social Strategy Account Director to shape the digital strategy for one of the world’s most prestigious luxury heritage brands. This is a rare opportunity to think beyond short-term performance and help build a Social and YouTube presence designed to strengthen brand relevance and desirability over the long term. Working with senior client, channel and data partners, you’ll turn rich and complex insight into clear strategic direction. If you love understanding audiences, culture and platforms, and turning that understanding into compelling stories, this is a role where your thinking can have real influence.

Responsibilities

What you'll be doing

• Lead the strategic direction for the client’s digital presence across Social and YouTube, connecting channel thinking to wider brand and communications objectives.
• Turn complex business challenges into clear, evidence-based strategies that support the client’s long-term brand ambitions.
• Bring together audience, platform, cultural and performance data to uncover meaningful insights and translate them into actionable recommendations.
• Create and present compelling strategic narratives that make complex thinking accessible and engaging for senior stakeholders.
• Lead strategic deep dives and points of view on platform evolution, audience behaviour, competitor activity and emerging cultural trends.
• Partner closely with Channel, Data and Operations teams to ensure strategy moves effectively from recommendation into planning and activation.
• Connect global and local market perspectives, including relevant Asian-market platforms, to build strategies that are globally consistent while informed by regional insight.

Qualifications

Skills we're looking for

• Significant experience in digital and social media strategy, with the strategic depth to operate at Account Director level.
• Strong knowledge of the social ecosystem, with experience spanning owned, earned and paid social, including content, community and paid media.
• Excellent communication, presentation and storytelling skills, with the ability to make complex ideas clear and engaging for different audiences.
• Confidence working with multiple sources of data and insight, using evidence to identify the story behind the findings and shape strategic recommendations.
• A strong understanding of digital communications and brand strategy, including how platforms such as Meta and YouTube contribute to broader communications goals.
• A collaborative approach and the ability to build trusted working relationships across client, channel, data and local-market teams.
• Genuine curiosity about culture, consumer behaviour, platform developments and current affairs, with an interest in turning emerging trends into meaningful opportunities for brands.

Additional information

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.