Social Media and Creator Strategy Lead

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Are you passionate about Digital Marketing, Social Media, Influencers , and Content Creators? This may just be the job for you. This position drives the continued evolution of our social content and overall creative practices and bridges a connection to our storied brands with the channels and creators who drive social relevancy in partnership with our Community Management and internal creative Account team. Here you will be responsible for the development and oversight of integrated social strategies inclusive of leading the development of ownable best-in-class paid & organic social media content that delivers on key brand objectives, and oversight of program execution from A-Z in partnership with Brand teams, Cross Functional teams and key agency partners.

This role tracks and reports performance of these activities while continuing to optimize and evolve at the same pace as the digital ecosystem. The ideal candidate for this role has a love for strategic planningand a passion for leveraging social & creator/influencer marketing to strategically build brands, capture attention, and drive cultural relevancy. The candidate will also have strong attention to detail to carry through activations and analyze performance and optimization recommendations. Direct experience in Influencer Marketing, Creator Economy, Platform Creative strategy, or at an integrated creative or social media agency is strongly preferred to be successful in this role.

Responsibilities

• Responsible for developing a comprehensive data-driven Social and Creator/Influencer strategy & vision for NUSA, to ensure key brand campaigns, activations and moments are amplified via social channels to drive key brand metrics, and a holistic view of the role influencers play within broader communication strategies.
• Key stakeholder in creative process to ensure content is break-through, delivers on brand objectives, meets creative excellence standards, and garners results.
• Identify, deepen, and expand our digital footprint across assigned brands with creators, brand communications and channel partners alike.
• Work in partnership with brand teams to identify needs and opportunities across key and emerging social territories inclusive of organic, paid and sponsored activations with creators/influencers.
• Work with partners, media and creative agencies to develop campaign recommendations to brand teams for said programs, identifying the right talent, partnerships, investment levels, etc.
• Manage the agencies, vendors, and key partners in Social and Creator/Influencer Marketing to ensure flawless execution of campaigns and initiatives.
• Drive the organization's understanding of influencer/creator and social content measurement, specifically owning the creation and delivery of social media KPIs for evergreen and campaign-specific deliverables for owned and earned media. Partner with media COE on measuring creator/influencer impact to paid channels.
• Ensure all of our programs and activations are in compliance with Key Nestle Guidelines and Policies (FTC guidelines, Brand Safety, COPA, Organization commitments, etc.)
• Work collaboratively and proactively with other cross functional teams and individuals to maximize the impact of our activations and efforts to further drive engagement (Media, Experiential, Shopper Marketing, PR, etc.) as well as to identify new uncharted opportunities for our brands.
• Maintain an eye towards continued improvement to deliver against business goals - driving a thorough learning agenda that supports continuous optimization and development of best practices.
• Develop and maintain education tracks across social and the creator economy for brand and cross-functional teams with an eye towards continually evolving our brands approach to work in this space.
• Ensure we leverage and maximize value from existing measurement and management tools such as CreatorIQ, Traackr, CreativeX, and Sprinklr, and continually assess for new platforms and opportunities that allow us to be more agile and informed with our insights
• Responsible for managing a strong working partnership and performance of our key agency partner(s) and cross function team members for all owned/led programs.

Requirements

• Bachelor’s degree in general business, marketing, or communications
• 5+ years in Digital Marketing, Influencer Marketing, Social or Digital Advertising; prior team lead or manager level experience is a plus
• Experience and strong understanding of the digital media landscape and growth of creator/influencer marketing
• Expert level experience with social and influencer platforms like Meta, TikTok, Twitch, etc.
• Exceptional communication (written and oral) skills
• Experience working with CPG Food and Beverage clients, preferred
• Collaborative attitude with strong interdepartmental communication skills
• Ability to work under pressure in fast paced environment
• Experience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple stakeholders and teams
• You should expect to operate with independence, maintain responsibility and accountability for all job responsibilities. This position reports directly and receives guidance from the Senior Manager – Social Media Marketing + Advertising.
• Self-starter with eagerness to learn and grow into the social media space
• Creative and Innovative
• SPEED, AGITILY, COLLABORATION & COURAGE are a must!

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.