Senior Marketing Specialist

General Function: Under general supervision of the Senior Marketing Manager, this role manages and executes marketing initiatives across a wide range of products and programs. Exercises initiative and sound judgment in managing projects independently, taking ownership of responsibilities and ensuring successful execution from planning through results analysis. Provides insightful, actionable findings from data and research to optimize business goals and objectives.

Essential Functions

• Manages and executes annual marketing plans for products and programs including Financial Planning Review, Pro Bono engagement, Emeritus Program, Practice Exams, digital certificates, Continuing Education (CE)-eligible webinars
• Owns execution of marketing initiatives for certification renewal and reinstatement programs, designing multi-channel campaigns that boost renewal rates, reduce churn, and win back lapsed certificants
• Monitors and reports on the success of Candidate Forum in collaboration with Senior Marketing Manager
• Manages the online store and related product sales and budgets; creates and manages annual marketing plan for increasing revenue; manages branded merchandise for CFP Board and events; implements and manages internal storefront to facilitate staff-requested branded merchandise
• Analyzes data from platforms such as NetForum, Tableau, HubSpot and GA4 to extract meaningful insights and drive informed decision-making; reports on data to other members of Marketing team to enhance strategy
• Supports Marketing, Education, CE and Experience, Development/Fundraising and Corporate Growth teams' initiatives with data transfers, discount/offer tracking, and direct response projects
• Develops, executes and optimizes email performance for various teams including Education, Experience, and Development/Fundraising; collaborates with other members of Marketing & Communications department to ensure accuracy and optimization
• Coordinates with external partner organizations - including NAPFA, FPA and Quad-A on data sharing, reporting on key metrics, and supports efforts for cross-promotion with these organizations
• Annual Conference planning support and marketing execution
• Represents CFP Board as an exhibitor at external conferences/tradeshows
• Manages relationships with external vendors, including print and mail houses, digital certificate vendor, certificate framing vendor and mobile app vendor
• Performs other Marketing duties as assigned

Background/Skills/Abilities Preferred

• Bachelor's degree in business, marketing or other related discipline
• Minimum five years of experience developing marketing plans with measurable KPIs
• Exceptionally strong analytical skills, with an ability to translate data into actionable insights
• Demonstrated ability to independently manage projects and take ownership from planning through execution and evaluation
• Strong collaboration skills to work with a variety of internal constituencies, develop partner relationships and rapport, and influence thinking
• Proficient in Microsoft Office
• Intermediate to expert level administrator in email marketing tools; HubSpot preferred
• Beginner to intermediate user of business intelligence tools, Tableau preferred
• Understand best practices around website analytics
• Excellent oral and written communication skills
• Able to organize multiple tasks and develop realistic action plans while being sensitive to time constraints and resource availability
• Experience executing integrated, multi-channel marketing campaigns across email, direct mail, and telemarketing
• Experience managing external vendors and cross-functional relationships
• Ability to travel to up to 5 events per year, including external conferences/tradeshows and the annual Connections Conference
• Strong initiative, drive, and attention to detail
• Effective project management skills
• Experience with budgets and P&L

About CFP Board

CFP Board is the professional body for personal financial planners in the U.S. CFP Board consists of two affiliated organizations focused on advancing the financial planning profession for the public's benefit. CFP Board of Standards (501(c)(6)) sets and upholds standards for financial planning and administers the prestigious CERTIFIED FINANCIAL PLANNERTM certification - widely recognized by the public, advisors and firms as the standard for financial planners - so that the public has access to the benefits of competent and ethical financial planning. CFP certification is held by over 107,000 people in the U.S. CFP Board Center for Financial Planning (501(c)(3)) addresses diversity and workforce development challenges and conducts and publishes research that adds to the financial planning profession's body of knowledge.

This position works on programs which are part of the 501 (c)(3).

This position is based in the Washington D.C. office and works a hybrid schedule which could be changed at any time.

CFP Board believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled, and collaborative staff.

CFP Board is an Equal Opportunity Employer. The applicable starting annual base salary is anticipated to be in the range of $80,000.00 to $95,000.00. In addition to base salary, total compensation includes incentive compensation for which employees are eligible based on completion of individual goals.

Skills

Alliance/Partner Management, Analysis Skills, Best Practices, Budgeting, Business Intelligence Software, Campaigns, Certified Financial Planner (CFP), Channel Marketing, Communication Skills, Conference Management, Conferences, Cross-Functional, Data Analysis, Detail Oriented, Digital Certificates, Direct Mail, Direct Response Advertising, Diversity, Email Campaign, Email Management/Administration, Email Marketing, Financial Administration, Financial Planning, Fundraising, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Metrics, Microsoft Office, Mobile Applications, Multitasking, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Pro Bono, Process Improvement, Product Marketing, Product Programs, Profit & Loss, Program Planning, Project/Program Management, Research Skills, Retail Management, Revenue Growth, Sales, Supplier Relationship Management (SRM), Tableau, Team Player, Telemarketing, Trade Shows, Vendor/Supplier Management, Vendor/Supplier Relations, Web Analytics, Webinar, Willing to Travel, Writing Skills

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CFP BOARD