Senior Marketing Executive

Our client is a premium, design-led B2B business whose products are found in some of the world's most prestigious venues, luxury accommodation and high-end event spaces. With an international footprint, an active trade show programme and a growing commercial agenda, this is a business that takes its market positioning seriously. A new Marketing Director has recently joined to build the marketing function from the ground up, and this is one of his first hires.

If you're a hands-on B2B marketer who thrives on ownership, knows how to connect marketing activity to pipeline, and wants a genuinely broad remit in a premium environment, this is worth a look!

The Role

Reporting directly into the Marketing Director, the Senior Marketing Executive is the most experienced individual contributor in a small, high-performing team. This is a broad role spanning lead generation, campaign delivery, events, brand and content. You'll work closely with the sales team to ensure marketing is directly driving commercial outcomes, and you'll set the quality standard for everything the team produces.

Lead Generation & Campaign Delivery

Own multi-channel lead generation campaigns across email, paid, social and content, aligned to commercial pipeline objectives

Manage HubSpot end to end, workflows, nurture sequences, list management, lead scoring and pipeline attribution

Develop and manage premium lead magnet content, whitepapers, lookbooks, space planning tools and gated landing pages, to grow the prospect database and drive inbound enquiries

Design and deliver email marketing campaigns to prospect and existing contact segments, monitoring and optimising performance over time

Report monthly against lead generation KPIs, feeding insight into the wider marketing team review

Events & Commercial Support

Plan and execute trade shows and industry events end to end, from logistics and stand design through to on-site delivery and post-event follow-up

Support the commercial team with bespoke sales materials, space planning renders and tailored presentations

Build and manage prospect pipelines, identifying target accounts and supporting outreach strategies that convert interest into qualified leads

Brand, Content & Social

Contribute to the content programme, producing and briefing compelling assets across digital and print that reflect a premium market positioning

Support social media management including content planning, scheduling, publishing and community engagement

Collaborate on product launches, ensuring all brand and content assets are delivered on time and on brief

What We're Looking For

Demonstrable marketing experience in a B2B, premium or design-led environment, with a proven track record across lead generation and campaign delivery

Hands-on HubSpot experience including workflow automation, list management and campaign reporting

Strong written communication skills, everything produced needs to reflect a premium standard, and you'll be setting the bar for the team

Data-literate and comfortable using CRM and analytics tools to measure, report and optimise

Highly organised with strong project management skills and the ability to manage multiple workstreams at pace

Proactive and self-directed, comfortable working with a high degree of autonomy in a fast-moving SME

Experience in a design, interiors or premium product environment is a bonus, as is confidence with tools like Canva, Figma or Adobe Creative Suite

AI tool fluency is valued here, if you've built smart habits around using AI to improve your output and efficiency, say so

Also Recruiting: Marketing Executive

Our client is also hiring a Marketing Executive. The core of the role follows a similar shape, HubSpot, events, lead generation and email campaigns, but at a more execution-focused level within an established framework. If the Senior role is a stretch but the work appeals, apply and tell us. We'll assess every application across both levels and come back to you accordingly.

Location & Workplace Policy

West London (just a few stops from Paddington)

4 days office

Salary & Benefits

Senior Marketing Executive - £45,000 per annum

Marketing Executive - £35,000 per annum

23 days holiday (rising with service), pension, healthcare cash plan, high-end modern shared offices with communal areas and cafe, and great workplace culture

If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn: Jodie Clayton

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/