Location: London W10 (Hybrid, 3 days per week from the office)
Employment: Full-time
Compensation: £55,000–£70,000 base + uncapped performance bonus
Reports to: Founder
ICONS (interioricons.com) is a fast-growing ecommerce furniture company selling design-led products in the US.
We are a small, founder-led business focused on identifying and launching commercially successful furniture products and building a highly productive, data-driven product organisation.
We sell designer-inspired and replica furniture. If you are not comfortable with that business model, this role is not for you.
The role
We are looking for a highly commercial, hands-on Senior Furniture Buyer & Product Developer to own new furniture products from initial research and selection through sourcing, development, launch and commercial performance.
This is not a traditional management role.
You will personally own your products end-to-end and remain accountable for their progress, launch timing and performance.
You will typically move around 10 new product opportunities per week from research into live market testing, then personally take the winners through product development and launch.
The role suits someone who loves furniture, has strong commercial product judgment, enjoys personally doing the work and is comfortable being measured on results.
What you will do
- Continuously research furniture, interiors, competitors, designers and emerging trends.
- Identify furniture products and designs with strong commercial potential.
- Select which opportunities should be tested using commercial judgment, market evidence and data.
- Obtain quotations and assess cost, retail pricing, margin and commercial feasibility.
- Work directly with furniture suppliers and factories, primarily in Asia.
- Improve products through changes to design, dimensions, materials, finishes, colours and construction where appropriate.
- Create and manage product specifications and tech packs.
- Manage sampling, revisions and production approval.
- Drive products toward the right design, quality, cost and lead time.
- Create and improve product and lifestyle imagery using modern AI tools.
- Personally set up and launch products for market testing.
- Analyse test results and make clear decisions about which products to progress or stop.
- Own first orders, final product content and commercial launch.
- Monitor the products you launch and take action to improve their performance.
- Keep product information, systems and project status accurate and up to date.
What we are looking for
- 5+ years' experience in furniture buying, furniture product development or a closely related commercial furniture role.
- Proven ability to personally identify and select furniture products with commercial potential.
- Hands-on experience developing furniture directly with suppliers and factories.
- Experience sourcing furniture from China, Vietnam, Malaysia or other Asian manufacturing markets.
- Strong commercial judgment around product, pricing, margin and customer demand.
- Experience owning a furniture range or category and being accountable for its commercial performance.
- Able to give clear examples of products you personally selected that succeeded or failed, and explain the commercial results.
- Strong understanding of furniture, design, materials, quality and market trends.
- Strong personal interest in furniture and product.
- Comfortable analysing sales, customer, competitor and market data.
- Highly organised and able to manage many products simultaneously.
- Comfortable working as a hands-on individual contributor with no direct reports.
- Comfortable adopting new AI and digital tools quickly.
- Strong attention to detail and sense of urgency.
- Comfortable working in a founder-led, process- and KPI-driven environment.
- Excellent spoken and written English.
How success will be measured
- Quality of new product selection and test outcomes.
- Number of new product opportunities tested.
- Commercial performance of the products you own.
- Speed from product opportunity to market test.
- Speed and reliability of product development.
- Revenue and profit generated by your products.
- High output, accuracy and ownership.
Performance bonus
The role includes an uncapped performance bonus linked to the commercial performance of the products you launch.
The better your products perform, the more you earn.
Recruitment process
Shortlisted candidates will complete an initial video interview followed by a short practical product-selection and product-redesign exercise based on the work involved in the role.
Final-stage candidates will be asked to personally arrange reference calls with their previous 2–3 direct managers.
We care more about demonstrated product judgment, ownership and commercial results than formal qualifications or job titles.
