[Remote] Head of Lifecycle Marketing

Note The job is a remote job and is open to candidates in USA. PandaDoc is a document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements. The Head of Lifecycle Marketing will lead the lifecycle campaigns function, overseeing programs spanning prospect conversion, customer activation, adoption, expansion, and retention while managing a team and driving cross-functional growth initiatives.

Responsibilities

Own the lifecycle campaigns strategy end-to-end Define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention. Success looks like delivering an engaging, delightful journey for both self-serve and sales-assisted customers that drives measurable outcomes at every stage Lead and develop a high-performing team Directly manage a team of Campaign Managers, each owning a distinct stage of the customer lifecycle. You'll set a high bar for campaign quality and strategic thinking, invest in your team's growth, and build a culture where experimentation and accountability go hand in hand Oversee integrated campaign execution You'll also manage the Campaign Manager who owns integrated campaigns, working with the directive to make sure major campaigns are designed to land across the full lifecycle, with each stage owner enabled to promote effectively to their segment of the audience.

You'll bring the connective tissue between campaign moments and ongoing lifecycle programs Use AI and System Building to scale experimentation velocity and team impact You'll be managing a team of brilliant marketers, and it's your job to supercharge their impact beyond the headcount you have. That means developing their fluency with AI tools, identifying workflows that should be automated, partnering with Marketing Ops to create agentic campaign systems, shipping experiments and documenting learnings at new speeds. Most importantly, you'll be able to redirect the time you free up for your team to high value experiments Shape how PandaDoc engages customers across owned channels Drive the strategy and execution of campaigns across email, in-app, and other owned channels.

You'll come in with a perspective on messaging relevance, timing, and personalization that makes our audience eager to hear from us Partner across the marketing org and beyond Work closely with the Senior Director of Growth Marketing to align lifecycle priorities with broader demand gen strategy. Build tight relationships with Product Marketing (on messaging and launch support), Sales (on prospect handoffs and lead quality), Customer Success and Account Management (on expansion and retention programs), and Product teams (on activation and adoption motions) Champion the team's technical and operational needs Ensure your team has the marketing automation infrastructure, data, and tooling to execute at the speed and sophistication the business requires. Partner with Marketing Operations and GTM Data to improve targeting, personalization, and measurement capabilities over time Build for both motions PandaDoc serves customers through both a self-serve and a sales-assisted motion.

You'll ensure your lifecycle programs are designed with both in mind, and that the handoffs between them are seamless Skills 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue Strong analytical instincts you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy Ingrained with AI-powered marketing tools in your workflow - whether that's using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments. AI has made you measurably more productive, and you have a POV on scaling that to the team Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs A systems thinker's approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly The ability to operate at both the strategic and executional level — you can write a compelling campaign brief and a compelling business case in the same week Strong cross-functional relationship skills; you build trust with Sales, CS, and Product teams by showing up prepared, communicating clearly, and following through Comfort with ambiguity and a bias toward action — you define clarity rather than waiting for it Genuine curiosity about customers what makes them adopt, what makes them stay, and what makes them grow Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus

Benefits

Employees may be able to purchase company stock Employees may be able to receive annual bonuses Medical insurance for employees and their families Dental insurance for employees and their families Vision insurance for employees and their families Short-term disability insurance for employees and their families Long-term disability insurance for employees and their families Life insurance for employees and their families FSA plans for employees and their families 401k plans for employees and their families 13. 34+ hours of paid time off per month 6 self care days A birthday PTO day 12 company paid holidays per year Company Overview PandaDoc is the top-rated solution for creating, managing, tracking, and eSigning every important document you handle. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees.

Its website is https//www. pandadoc. com.