Product Marketing Executive

Every year, over a million parents trust My 1st Years to mark their child's first milestones with a gift that means something. From our own website to the shelves of Harrods and Selfridges, and now into new international markets, we're growing fast - and our product campaigns are what bring that growth to life.

We're looking for a Product Marketing Executive who wants more than a list of tasks to tick off. You'll get a genuine seat inside how campaigns are planned, briefed and delivered - with real ownership landing sooner than you'd expect.

WHY YOU'LL WANT THIS ONE

• Hands-on ownership from day one - you'll run workstreams, not just support them, as your confidence builds.
• A front-row seat on campaigns for a brand stepping into Harrods, Selfridges and new international markets.
• Room to experiment - from AI tools in the content workflow to shaping how influencer partnerships are run.
• A close-knit, cross-functional team spanning brand, ecommerce and our in-house creative studio.

WHAT YOU'LL BE DOING

• Keeping product campaigns moving - timelines, briefs, approvals -from kick-off to post-campaign review.
• Briefing our studio and external partners, and coordinating assets across social, email, paid and retail.
• Supporting influencer and partnership activity, from research through to performance tracking.
• Pulling together campaign performance data and helping shape reporting for senior leadership.
• Getting to know our products, customers and competitors inside out, so you can brief with real confidence.

WHAT YOU'LL BRING

• 1–3 years' marketing experience - consumer brand, ecommerce or agency background all welcome.
• Sharp organisational skills and a knack for juggling multiple moving parts without dropping the ball.
• Confident, clear writing - a brief, a summary, a stakeholder update, all without much hand-holding.
• A comfortable relationship with data and a genuine curiosity about AI tools and new ways of working.
• A proactive streak -you spot problems early and show up with solutions, not just flags.

A BIT ABOUT US

My 1st Years is the UK's leading personalised baby and kids gifting brand. We design beautiful, personalised products and get them into customers' hands through our own site, retail partners and marketplaces around the world - and we're only getting started.

We're ambitious, proactive, thoughtful, connected and aspirational - five words that show up in how we work as much as in what we make.