Role Overview
Panorama Antennas designs and manufactures standard and bespoke RF antenna solutions for global customers across the public safety, mass transit, utilities, manufacturing, industrial IoT and consumer markets.
Reporting to the Commercial Director, the Product Marketing Coordinator will support the marketing of Panorama’s product portfolio across the four Ps: Product, Price, Place and Promotion. The candidate will join a small marketing team, working closely alongside the Communications & Events Coordinator and the Digital Marketing Manager, as well as Sales and Product Development teams, to maintain product information, gather market insight, support launches and translate technical capabilities into clear customer propositions and sales materials. Panorama does not currently have a dedicated product marketing function, so this role will establish and cover the fundamentals of that discipline. This development-focused role is suited to someone with early marketing or product experience who is keen to build a career in product management.
Principal Responsibilities
Product
- Maintain accurate product information, specifications and supporting materials.
- Support portfolio reviews, product launches and lifecycle activity.
- Gather customer, competitor and market insight to inform positioning and future requirements.
- Build knowledge of product capabilities, applications and customer needs.
- Maintain competitor battlecards and simple positioning tools to support Sales conversations.
Price
- Support pricing reviews through competitor benchmarking, market research and basic margin analysis.
- Maintain approved price lists and communicate updates to relevant teams.
- Gather feedback from Sales on pricing, value perception and customer response.
Place
- Support route-to-market activity across direct sales, subsidiaries and distribution partners.
- Maintain channel-ready product information and approved sales collateral.
- Gather feedback on product availability, channel needs and market coverage.
- Coordinate assigned actions with Sales and international subsidiaries.
Promotion
- Work alongside the Digital Marketing Manager and Communications & Events Coordinator to support integrated campaigns across digital, print, events, PR and direct marketing.
- Draft product content, presentations, campaign briefs and sales enablement materials.
- Coordinate launch communications and promotional deliverables with internal teams and agencies.
- Compile campaign data and assist with performance reporting and recommendations.
- Support the development of customer case studies, testimonials and reference stories.
- Support Sales and channel partner onboarding on new products and materials.
- Supply product content, demo materials and messaging for trade shows and exhibitions.
Key Performance Indicators
Performance during the first year will be assessed against the following indicators, with specific targets agreed as part of the annual objective-setting process:
- Delivery and quality: Completion of agreed product and marketing deliverables to the required standard and within agreed timescales.
- Product and market knowledge: Demonstrated ability to explain Panorama’s products, applications, target customers, competitors and priority markets accurately.
- Product information accuracy: Product specifications, price lists and supporting materials are maintained accurately, kept current and made available to relevant teams.
- Messaging and sales enablement: Delivery of clear, consistent product messaging and sales materials that meet agreed briefs and are ready for use by Sales, subsidiaries and channel partners.
- Market and competitor insight: Regular provision of relevant customer, competitor and market findings, with practical recommendations to support positioning, pricing and portfolio decisions.
- Launch and campaign support: Effective coordination of assigned launch and campaign actions, with agreed materials completed on time and performance data captured for review.
- Stakeholder collaboration: Effective coordination with Marketing, Sales, Product Development, and Panorama subsidiaries, including timely follow-up on agreed actions and constructive application of feedback.
Qualifications and Experience
- Degree, relevant professional qualification or equivalent practical experience.
- Typically one to three years’ experience in marketing, product support, product marketing or a related commercial role.
- Exposure to B2B products, campaigns, content, digital marketing or market research.
- Manufacturing, engineering or technology experience is advantageous but not essential.
Specific Knowledge & Skills
- Sound understanding of marketing principles and an interest in product management.
- Ability to research markets, identify insights and communicate them clearly.
- Working knowledge of digital channels and Microsoft Office.
- Strong written communication, project coordination and organisational skills.
- Comfort with basic marketing data and a willingness to develop analytical capability.
Personal Attributes
- Curious, proactive and eager to learn.
- Clear, professional and collaborative communicator.
- Organised, dependable and attentive to detail.
- Receptive to feedback and motivated to develop.
- Excellent written and spoken English.
Panorama Antennas is an Equal Opportunities Employer
