Performance & Digital Marketing Lead - International

What is the job?

As the Performance & Digital Marketing Lead - International, you will lead Cineworld's performance marketing strategy across the UK while helping shape how we connect with audiences across our international markets. This is a senior role focused on driving admissions, revenue and marketing effectiveness through paid media, data-led decision-making and strong commercial thinking.

A major priority will be leading and evolving our Always-On performance marketing programme, working closely with our international media agency to maximise the impact of our investment and ensure campaigns deliver measurable business results. You'll use insight, reporting and market knowledge to identify opportunities, challenge performance and continuously raise the bar.

Alongside this, you'll provide leadership across social media, content and CRM, developing our team of specialists and bringing together expertise from across multiple international markets. It's a role that combines strategic influence, commercial accountability and hands-on problem solving in a fast-paced consumer business.

Contract Type: This is a full-time position on a 12-month Fixed Term Maternity Contract

Start Date: We will be aiming to offer this position in the first half of December with a preferred start date of early January.

Location: Ealing Broadway, W5 5JN and based in office 4 days per week. Some international travel could be expected as part of this role, potentially 3-4 times over the year.

Interview Process

• Screening Teams call with Talent Acquisition Partner (Remote)
• 1st Interview with the Director of Marketing and Director of Digital Marketing (Remote)
• 2nd Interview with the Director of Digital Marketing and VP of International Marketing (In Person)

What will you be doing?

Performance Marketing

• Lead and develop our Always-On performance marketing programme, driving admissions, revenue growth and marketing efficiency across the UK and international markets.
• Own relationships with our media agency, setting clear expectations, challenging performance and ensuring investment delivers measurable commercial results.
• Use data, reporting and customer insights to identify opportunities to improve acquisition, conversion, engagement and return on investment.

Leadership

• Lead and develop a team of digital specialists across, social media, content and CRM.
• Create an environment for the social team to produce ambitious, platform-native content capable of generating high engagement and organic reach, to ensure our channels remain distinctive, culturally relevant and continually evolving.
• Provide strategic leadership and support to the CRM Manager, identifying opportunities to improve segmentation, personalisation, engagement and conversion.
• Lead Cineworld’s International Digital Content Marketing Squad, providing dotted-line functional leadership to digital marketing colleagues across Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria and Israel.
• Collaborate with marketing teams across multiple international markets, sharing best practice and helping raise digital capability across the group.

Social & Content Marketing

• Ensure our creator and influencer partnerships are aligned with business priorities and consider how they can support our wider paid media goals.
• Work closely with Customer Experience & Social Media teams to ensure a consistent tone of voice and proactive community management, with regular social listening and engagement across relevant Cineworld conversations and posts.
• Ensure social content is shared across international markets where relevant.
• Work closely with Social Media Manager and Ecommerce Manager to ensure blog content supports SEO of the Cineworld website.

About you

• You have significant experience leading digital marketing within a large consumer-facing business, such as entertainment, retail, leisure, hospitality, e-commerce or subscription-based services.
• You have a strong performance marketing and paid media background, with a track record of driving customer acquisition, revenue growth and measurable commercial results.
• You are confident managing substantial media budgets and challenging agency partners using data, insight and performance metrics.
• You have experience leading multidisciplinary digital teams and developing specialists across different marketing disciplines.
• You can demonstrate success working across multiple markets, regions or complex stakeholder environments.
• You combine strong commercial judgement with a hands-on mindset and are comfortable making decisions in a fast-paced, results-driven environment.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire.

Our Benefits

We put our people first by offering a wider range of exception benefits designed to support your wellbeing, work-life balance, and professional growth – because when you thrive, we all succeed.

• Unlimited free cinema tickets for you and 2 guests, including complimentary popcorn and drink every visit and 40% off additional snacks & drinks in cinema
• Free private parking in Ealing Broadway
• Salary Sacrifice pension scheme with generous company-matched contributions
• Discounted gym memberships and a cycle-to-work scheme
• Early access to salary payments for greater financial flexibility
• Comprehensive healthcare benefits including 24/7 access to a Virtual GP and Private Medical Insurance, a healthcare cash plan, BUPA dental care, and eye care vouchers, among others

About Cineworld & Picturehouse

Cineworld & Picturehouse – where movie magic meets unforgettable experiences!

At Cineworld & Picturehouse, part of the Regal Global Entertainment group, every day is a celebration of all things film and entertainment. From the first popcorn crunch to the final credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 9,000 screens across 751 locations in 10 countries, including our flagship brands Cineworld and Picturehouse here in the UK and Ireland, as well as Cinema City and Yes Planet across Europe and Israel, and Regal Cinemas in the United States – we bring the joy of cinema to millions.

With buzzing hubs in Ealing (our Cinema Support Office) and the heart of London’s Leicester Square (Picturehouse HQ), we offer a mix of hybrid and remote working options, depending on the role.

What really makes Cineworld shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Global Entertainment group. Fancy joining us on this epic film adventure? Dive into the Cineworld & Picturehouse stories and see what life’s like behind the scenes of the big screen!

Inclusion & Belonging

At Regal Global Entertainment, we believe our strength comes from our people. We are committed to fostering a workplace where everyone feels valued, respected, and able to bring their authentic selves to work. Our commitment to belonging extends across all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all walks of life. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team