SOMEWHERE is a fashion agency working with independent and contemporary brands. We connect great design with the buyers, stores and communities who champion it.
We're looking for a creative, organised marketer to own our newsletters and social channels two days a week. You'll shape how SOMEWHERE and our brands show up each season, from launch announcements to trade show recaps. It's a hands-on role with real ownership, suited to someone who loves fashion and can turn a lookbook into a story people want to read.
Newsletters (monthly and seasonal)
- Plan, write and build one monthly newsletter and a seasonal campaign series each season (e.g. SS and AW launches, market weeks, trade shows)
- Turn brand assets, lookbooks and linesheets into clear, visual email content for buyers and press
- Manage the mailing list: segmentation, clean data and GDPR-compliant sign-ups
- Track open rates, click-throughs and appointment bookings, and use them to improve each send
Instagram
- Plan and run a monthly content calendar of posts, Reels and Stories
- Create and edit content: product, behind-the-scenes, showroom, events and brand spotlights
- Write captions in line with SOMEWHERE's brand guidelines and tone of voice and manage hashtags, tags and collaborations with our brands
- Engage with the community and report monthly on reach, engagement and follower growth
LinkedIn
- Build SOMEWHERE's professional presence with 1 to 2 posts per week
- Share brand news, market insight, trade show highlights and team updates
- Grow engagement with buyers, retailers and industry partners
Across all channels
- Apply SOMEWHERE's brand guidelines to every newsletter and post (visual identity, typography, imagery and tone of voice), keeping messaging consistent and aligned to the seasonal sales calendar
- Batch-plan and batch-shoot content so the regular weekly day is used well, and scale up for seasonal peaks
- Share a short monthly report with results and next month's plan
Essential
- 2+ years in fashion, lifestyle or retail marketing (agency, brand or showroom)
- Proven experience running Instagram and LinkedIn accounts for a brand or business
- Hands-on with email platforms such as Klaviyo, Mailchimp or Flodesk
- Strong, concise copywriting with an eye for tone and detail
- A strong visual eye and the discipline to work within established brand guidelines, confident with Canva or Adobe tools and basic photo and video editing
- Self-motivated and organised: you can plan ahead and deliver on a 1-day week, stepping up to 2 days in busy seasons, without close supervision
Nice to have
- Knowledge of the wholesale fashion calendar, showrooms or trade shows
- Experience with scheduling tools (Later, Planoly, Meta Business Suite) and basic analytics
- Content shooting skills on phone or camera
- An existing network in fashion, PR or buying
- A hybrid, flexible schedule of 1 day a week, rising to 2 in peak seasons: you choose the days and times, coming into the office for content creation
- Creative ownership of SOMEWHERE's voice across email and social
- Close work with exciting fashion brands and access to showroom events and trade shows
- A small, supportive team where your ideas are heard and put into action
Send your CV, a short note on why SOMEWHERE, and 2 to 3 examples of newsletters or social accounts you've run to info@somewhereagency.com with the subject line "Part-Time Fashion Marketing".
We review applications as they arrive, so early applications are encouraged.
