Paid Advertising Strategist – Ecommerce

Job Description

• Own execution, performance, and growth of campaigns within an assigned book of business
• Tie campaign efforts to clients’ broader business goals
• Work with account leadership to develop and evolve channel strategy within the broader media mix
• Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
• Execute paid social and paid media campaigns across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
• Build and produce campaigns end-to-end across channels with on-time delivery
• Lead performance optimizations and manage or advise on client budgets and pacing
• Perform QA to prevent errors that could negatively impact client revenue
• Provide proactive strategy recommendations and surface opportunities and risks
• Maintain client testing roadmaps and project-manage experimentation next steps
• Escalate performance risks early
• Communicate internally about performance, strategy, recommendations, deliverables, and action items
• Provide weekly client progress recaps with insights and recommendations
• Use marketing and business strategy to execute full-funnel paid social and paid media programs
• Leverage data to communicate results and clear next steps to clients and stakeholders
• Employ AI technologies to enhance and optimize business processes

Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels
• Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
• Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimization processes
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated with a strong desire to succeed
• Excellent interpersonal skills
• Confidence with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interest in a long-lasting relationship with a growing company

Benefits

• Equal Opportunity Employer
• People-first culture valuing diversity, inclusion, and varied backgrounds and experiences