Marketing Manager – HR Technologies UK

WHO WE ARE

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.

Operating across five regions, we power over 200 market-leading events, publications and brands across Technology, Healthcare, Learning and HR, and Future Transport & Infrastructure.

But what truly sets us apart is our people.

Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.

Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

WHO WE ARE LOOKING FOR

You're creative, quick thinking and very organised. You're ready for more responsibility and you'll be the person the team trusts with the words, the plan and the numbers. You know that in events, the little things matter, and you're confident writing copy that sells.

You're commercially minded and you bring fresh ideas, especially around social and digital marketing. You're comfortable presenting to stakeholders, and you get on easily with people from all walks of life.

THE ROLE

Shape the Strategy

• Work with the Group Marketing Manager, Head of Marketing and Group Event Director to develop the strategy, positioning and key messages
• Own the outbound messaging to customers, and lead the writing across all of it
• Work with sales to create campaigns that win new clients and grow retention, across digital, sponsorship and other products
• Partner with the Head of Content so content and marketing stay aligned and on brand

Run Campaigns That Fill the Show

• Promote the events to delegates and exhibitors, managing attendee and lead generation and community growth
• Plan and deliver integrated campaigns across the marketing mix, including email, digital, social and print
• Manage the end-to-end creative process for show guides, brochures and campaign assets
• Lead visitor registration, from planning through to execution

Measure and Adjust

• Track campaign performance, response rates, KPIs and attendee demographics
• Share regular, accurate reporting and forecasts, and recommend changes based on the results
• Use GA4, Power BI and CRM data to keep improving what works

Manage Data, Budget and Partners

• Manage databases and lists with support from BI and data teams, following data protection rules
• Manage the marketing budget and purchase orders, and work with Finance on reporting
• Work with the PR agency on a detailed plan, and with other partners on campaigns and lead generation
• Make sure all external materials are signed off by the relevant stakeholders before they go out

ABOUT YOU

Essential

• 4 to 5 years of B2B marketing experience, ideally in events, media or professional services
• Fluent English, with excellent writing skills and confidence writing copy for technology events
• Experience building creative, well-structured marketing plans and digital campaigns
• The ability to manage several projects and deliver on time and on budget
• Working knowledge of CRM, CMS and email marketing tools, ideally HubSpot and Salesforce
• Experience with campaign analytics and paid media, such as GA4, Google Ads, LinkedIn and Meta
• Knowledge of data protection rules, especially around email marketing and sharing data
• Commercial awareness, with the ability to build sales-led marketing
• Confidence presenting ideas to stakeholders
• Strong attention to detail, and flexibility to work extended hours around key show dates
• Ambition to develop your marketing career

Desirable

• Experience identifying search terms and keywords for audience segmentation
• Something to teach us about social and digital marketing
• Experience promoting technology or HR events

We do not usually offer sponsorship for this role

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at hr@closerstillmedia.com.