Salt
This is a full-time Marketing Director position at Salt, based in New Addington, United Kingdom. The role offers $41.4k - $86.1k.
$41.4k - $86.1k
Marketing Director- circa £115K plus 30% Bonus Opp
LONDON - 4 days a week in office
We're on the hunt for a Marketing Director or a Head of Marketing who has proven team leadership looking to take the next step up! You could be sat client side where you have worked in the Publishing/Content Creator/Entertainment Industries both B2C and B2B ideally… Or could you be sitting agency side, where you want to own the story end to end - effectively building the market engine for the creator age.
You'll be an 'A-Type' personality focused on building a next-generation media and investment platform focused on the people, ideas and communities shaping a happier, healthier humanity.
Our portfolio spans creator-led media brands, ventures and communities - bringing together storytelling, culture, technology and investment to build brands that people don't just watch, but actively want to be part of.
This role will build the engine behind them.
THE MISSION
This is bigger than running campaigns.
You'll define how attention is earned, captured and compounded across a portfolio of distinctive creator-led brands - and help answer one of the biggest questions in media today:
What does marketing look like in the creator age?
You'll turn audience growth from an art into a system - without losing the creativity, instinct and cultural intelligence that makes great brands impossible to ignore.
WHAT YOU'LL BUILD
Turn formats, share triggers and remixability into a system - not a lucky one-off.
Build a portfolio-wide channel strategy spanning discovery, depth, capture and habit. Measure audience quality, not vanity metrics.
Create playbooks that move our stories credibly across platforms, streamers and third-party media.
Turn attention into durable, owned relationships through email, community, membership and events.
Partner with BI to create first-party data systems that make every campaign smarter than the last.
Build cultural calendars that allow brands to show up with relevance and intent - never simply react.
Shape a creator merchandise strategy where drops feel like cultural events, not interruptions.
Move fast. Test intelligently. Know what to scale, what to iterate and what to kill.
Lead a high-performance marketing function and set the standards across the portfolio.
YOU'LL BE GREAT AT THIS IF…
THE IDEAL BACKGROUND
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