Brief Description
The Marketing Data and Reporting Analyst transforms marketing and campaign data into meaningful insights that drive strategic decision-making for Moore's nonprofit clients and internal Communications Division teams. This position serves as a reporting expert by developing scalable reporting solutions, building interactive Power BI dashboards, analyzing campaign performance across multiple marketing channels, and identifying opportunities to improve results. The ideal candidate is comfortable building sophisticated Power BI solutions, presenting trends and recommendations to account teams and leadership, solving data challenges, identifying patterns, and translating complex information into actionable business intelligence.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.
For more information about Moore, please visit www.wearemoore.com
Your Impact
- Prepare and deliver client reporting, including executive summaries, dashboards, performance metrics, and actionable insights.
- Analyze marketing performance across paid, earned, owned, shared, email, media, and influencer channels, including ROI measurement.
- Develop and maintain Power BI dashboards, data models, DAX measures, Power Query transformations, and visualizations.
- Partner with cross-functional teams to define KPIs, integrate data sources, and support campaign measurement strategies.
- Identify trends, validate data accuracy, investigate discrepancies, and provide strategic recommendations for optimization.
- Standardize reporting processes, document methodologies, and present findings to internal teams and clients.
Your Profile
- Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, Information Systems, or related field.
- 5 to 7 years of experience in marketing analytics, business intelligence, or campaign reporting.
- 3+ years of hands-on Power BI dashboard development, data modeling, reporting, and maintenance.
- Experience owning recurring reports and dashboards for executive, client, or senior stakeholder audiences.
- Strong understanding of cross-channel marketing, media measurement, campaign performance, and ROI analysis.
- Advanced Power BI expertise, including DAX, Power Query, interactive visualizations, and scheduled refreshes.
- Ability to translate business needs into KPIs, dashboards, reporting frameworks, and actionable insights.
- Advanced Excel skills with experience validating, reconciling, and analyzing data from multiple sources.
- Strong analytical, problem-solving, communication, and presentation skills, with the ability to explain complex data to non-technical audiences.
- Experience managing multiple priorities in fast-paced environments; SQL, GA4, CRM, marketing automation, and executive reporting experience preferred.
How We’ll Support You
- To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
