Marketing Assistant - Rising to Marketing Executive

Marketing Assistant

Job Description & Person Specification

This is a rare opportunity to join a rapidly expanding market leader that is celebrating its 40th anniversary this year. Their product set and customer service is outstanding. It is a family business where people are valued and staff turnover is very rare. The company are doubling their marketing spend in 2027 and as a result need to recruit. We are looking for a career orientated professional with a good work ethic and capable of self motivation. Ideally a candidate would be searching for a long term career and to be making a difference.

Given the size of the business, this is positioned as a developmental role, with the opportunity to progress into a Marketing Executive/Coordinator position as both the individual and the marketing function grow.

Our Client

This year marks the 40th anniversary of this well known market leader. The company protects lives and livelihoods from fire. Innovation, reliability, and ethical practice are at the heart of everything we do. Our brand is known for excellence, and we're committed to continuous improvement - in both our products and the way we engage with customers and colleagues.

Marketing within our organisation is not just about promotion - it's about supporting the business, equipping our sales team, building trust in the market, and ensuring our message is clear and consistent.

JOB PURPOSE

The Marketing Assistant will support the evolution of the fast expanding companies marketing function from a primarily communications-focused team into a business growth function, taking ownership of a wide range of operational and execution activities. This role will create capacity for the Marketing Lead to focus on strategic initiatives including customer segmentation, database profiling, growth planning, lead nurturing, product launches and AI visibility.

This is a developmental role, with the opportunity to progress into a Marketing Executive/Coordinator position as both the individual and the marketing function grow.

KEY RESPONSIBILITIES

• Content & Communications
• Website news posts
• Website content updates
• Case study creation and coordination
• Weekly internal company update
• Internal communications support
• Content calendar management
• Digital Marketing
• Social media scheduling and management
• Campaign amplification across LinkedIn and other channels
• Promotion of product launches, services and campaigns
• Email marketing and newsletter production
• Mailing list management and growth
• Events & CPD Promotion
• Event and CPD marketing campaigns
• Registration management
• Attendee communications
• Event follow-up and reporting
• Support for the Events Hub process
• CRM & Lead Management
• Pipedrive administration and housekeeping, including Glenigan planning data
• Management of marketing-generated enquiries
• Event lead administration and follow-up
• Database management and segmentation support

Reporting on marketing activity and lead generation

• Sales Enablement & Marketing Materials
• Management of brochures and printed literature
• Product guides and sales collateral
• Case study library
• Presentation materials
• Promotional merchandise and branded materials
• Support materials for product launches and business development activity
• Marketing Reporting
• Ad hoc support with campaign and NPS reporting, as workload requires
• General marketing administration support

KEY RELATIONSHIPS

Marketing Lead (line manager) - day-to-day direction and support

Sales & Business Development team - lead handover, sales enablement materials, event follow-up

Core Creative (web/digital agency) - website updates, campaign support

Event attendees, CPD delegates and customers - communications and follow-up

Wider team - internal communications and company updates

LEVEL

This role is being recruited at Assistant level - focused primarily on task execution (campaigns, content updates, event preparation), working under closer supervision and guidance while building experience. This aligns with the developmental framing of the role above, with the opportunity to grow into a Mid-Level/Executive position as the individual and the marketing function grow.

Person Specification

Qualifications

A-Level or equivalent, with a genuine interest in building a career in marketing

A relevant qualification (marketing, communications, business)

Experience

Ability to fit well with the team matters more than formal experience — candidates should be able to demonstrate genuine interest in marketing in some way (e.g. personal projects, self-directed learning, coursework, social media or content activity)

Experience with a CRM system (Pipedrive preferred); experience with WordPress; experience with email marketing platforms (Createsend or similar)

Skills & Knowledge

Strong written communication; comfortable managing multiple tasks and deadlines; comfortable with hands-on tasks such as merchandise and event preparation

Competent with Canva; familiarity with Google Analytics or basic design tools

Personal Attributes

Strong cultural fit with the team; highly organised with strong attention to detail; proactive and self-motivated; curious and eager to take ownership; collaborative team player who supports colleagues; able to problem-solve independently and use initiative

Interest in purpose-driven marketing and making a difference

Additional Requirements

Right to work in the UK

Desirable - Full UK driving licence, if occasional site/event travel is expected