Summary of Position
The Manager, Digital Marketing is responsible for day-to-day management of AMIA’s website and the execution of digital marketing programs that engage members and prospects. This position manages routine website updates in Drupal, implements digital campaigns supporting membership and organizational priorities, and coordinates website enhancement requests with AMIA’s outsourced development vendor. Reporting to the Director, Marketing Operations & Demand Generation, this role works collaboratively across departments to deliver timely, accurate and effective digital experiences and communications. The ideal candidate is highly organized, detail-oriented, technically proficient, and comfortable balancing recurring operational responsibilities with multiple campaign and website projects. This is a full-time, exempt, fully remote position.
Dimensions
This position has no direct reports.
This position has no budget authority.
Nature and Scope
The Manager, Digital Marketing, serves as the primary day-to-day administrator for AMIA's public website and supports the operational execution of digital marketing programs. The position evaluates requests for website updates and changes, completes updates that can be managed within Drupal, and escalates items requiring design or development support to the outsourced website vendor.
This role also executes digital marketing campaigns for members and prospects, including membership renewal campaign operations. Success requires strong project management, sound judgment, attention to detail, and the ability to coordinate effectively with internal stakeholders and external partners.
Principal Accountabilities
- Manage day-to-day website content updates and maintenance, ensuring information is accurate, current, accessible, and consistent with AMIA brand standards.
- Review, prioritize, and execute website update requests submitted by internal stakeholders.
- Evaluate proposed website changes and enhancements to determine whether they can be completed internally or require support from AMIA’s outsourced website development vendor.
- Monitor the website for content, usability, navigation, accessibility, and functionality issues, and recommend updates or corrective action.
- Execute digital marketing programs and campaigns to members and prospects in support of membership, meetings, education, volunteer engagement, and other organizational priorities.
- Support membership recruitment, retention, and engagement through coordinated digital marketing activities.
- Maintain digital marketing calendars, website work plans, campaign schedules, and project documentation to support timely and accurate execution.
- Ensure digital content and campaigns follow AMIA brand standards, privacy requirements, accessibility practices, and established review processes.
- Perform other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, communications, business, digital media, or a related field preferred.
- Minimum of three years of experience in digital marketing, website management, email marketing or a related role in a membership association, nonprofit, healthcare, or professional society.
- Experience executing digital marketing and email campaigns for defined audiences. • Experience coordinating with external website, technology, or creative vendors preferred. • Strong understanding of website content management, quality assurance, user experience, email marketing practices, and campaign operations.
- Demonstrated ability to take initiative, set priorities, and exercise sound judgement in a complex, fast-moving environment while managing recurring work and multiple priorities simultaneously. • Strong attention to detail and demonstrated ability to produce accurate, high-quality work with excellent written and verbal communication skills. • Ability to evaluate requests, document requirements, troubleshoot issues, and determine when escalation is needed. • General Skills – Excellent analytical, creative, organizational, and customer service skills; demonstrated ability to work effectively in a customer focused, team-oriented environment; outstanding written and verbal skills; creative and strategic thinker with a strong intellect and proactive style.
- Technical Skills – Experience with email marketing, marketing automation, web analytics, and campaign reporting tools; familiarity with CRM systems (Salesforce preferred); proficiency in Microsoft Office (Outlook, Excel, PowerPoint, and Word); proficiency with Drupal or a comparable CMS and working knowledge of SEO, web accessibility, digital quality assurance, and basic HTML preferred.
Travel Requirements
Required: Must be able to travel 7-10 days per year including AMIA’s Annual Symposium.
Team and Company-Wide Responsibilities
- Works to resolve conflict directly, quickly, completely, and be able to give and take criticism constructively. • Communicates clearly in one-on-one meetings and team meetings.
- Communicates clearly in writing by being clear, concise, well organized, and carefully proofread.
- Communicate deadlines with lead time for the team.
- Offer solutions or other options to improve current systems when identifying issues or presenting problems. • Deliver a high level of customer service for internal as well as external customers.
Qualified candidates will be contacted for interviews. No telephone calls will be accepted.
At AMIA we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.
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