Manager, Channel Marketing Overview
- The Manager, Channel Marketing role offers an exciting opportunity to lead integrated campaigns across multiple channels, including email and direct mail.
- This position is fully remote, requiring work within EST time, with potential for full-time employment.
- Collaborate with cross-functional teams to execute lifecycle programs, focusing on retention and winback marketing strategies.
- Contribute to shaping the future of audio entertainment within a dynamic and innovative environment.
- Utilize project management expertise to coordinate complex campaigns from planning through launch.
- Enhance campaign execution quality by ensuring strong coordination across stakeholders and maintaining operational discipline.
- Support recurring campaign execution while reducing single points of failure in marketing workflows.
- Drive impactful marketing initiatives that optimize customer engagement and subscription lifecycle outcomes.
Manager, Channel Marketing Key Responsibilities & Duties
- Manage integrated campaign workbacks, ensuring timelines, deliverables, and approvals stay on track.
- Coordinate campaign planning activities, including stakeholder alignment, documentation, and launch readiness.
- Support creative development processes, consolidating feedback and ensuring alignment with strategy and best practices.
- Track campaign dependencies, escalate risks, and ensure timely delivery of launch inputs.
- Execute email and direct mail campaigns, managing setup documentation, asset coordination, and deployment readiness.
- Collaborate with channel owners and operations teams to ensure quality assurance and accurate customer-facing details.
- Maintain documentation and trackers for campaign status, approvals, and post-launch follow-up.
- Monitor campaign performance, sharing insights and identifying optimization opportunities.
- Standardize workflows and support scalable cross-channel execution practices.
Manager, Channel Marketing Job Requirements
- Bachelor’s degree in marketing or a related field, or equivalent experience.
- Minimum of 4 years of marketing experience, focusing on campaign development and project management.
- Hands-on experience in email marketing is required; direct mail experience is preferred.
- Proficiency in project management tools such as Monday.com or Workfront.
- Strong understanding of direct response marketing principles and campaign execution basics.
- Experience with campaign reporting tools like Tableau or Google Analytics is a plus.
- Exceptional organizational skills, with the ability to manage multiple deadlines in a fast-paced environment.
- Comfortable collaborating across matrixed organizations and managing stakeholder relationships.
- Technical proficiency in Microsoft Office, especially Excel and PowerPoint.
