Manager, AI Marketing Orchestration, GTM Engineer

The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content. This role sits at the intersection of marketing strategy, automation, and AI systems with responsibility for turning traditional campaign execution into intelligent, self-optimizing workflows. You will not just run campaigns, you will build the machine that runs them.

Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributor of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services.

Organizational Impact

As a key member of the Marketing and Ecommerce team within the Cardiac Response division, you will shape the AI strategy for the business. This role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. By connecting data, lifecycle marketing, and sales workflows, it drives higher LTV, increased efficiency, and more predictable revenue growth across the organization.

Essential Duties and Responsibilities

Agentic Workflow Design & Orchestration

• Design and deploy AI-powered marketing workflows by connecting systems using tools like GPT/LLM APIs and integration platforms like n8n and Make
• Build systems that generate content, emails and ads dynamically
• Trigger messaging based on behavioral and transactional data
• Continuously test and optimize creative and targeting

AI-Driven Campaign Execution (Email/Ads)

• Oversee AI-assisted creation

o Email campaigns

o Paid media creative and copy

o On-site and landing page content

• Implement systems to generate variants for testing and optimize messaging reducing manual production time

Marketing Data, Segmentation and Insights

• Leverage data from

o GA4, BigQuery or similar

o CRM and ecommerce platforms

• Build actionable segments (cohorts, behavioral and value based) and audiences for email, paid media and sales enablement
• Translate data into workflow triggers (post-purchase, replenishment) campaign optimizations and growth insights

Marketing and Sales Integration

• Own lifecycle strategy across ecommerce and sales
• Partner cross-functionally to build lead scoring and qualification workflows
• Trigger outbound email sequences based on segmentation
• Support ABM and high-value account targeting
• Ensure seamless hand-off between marketing automation and CRM/sales workflows

What We’re Looking For

• System thinker that sees process and workflows, not channels and campaigns
• Builder mindset that creates and improves systems
• Highly curious and experimental with new tools and AI
• Strong bias for action to test and learn
• Comfortable operating in a fast-moving environment

Skills/Experience Required

• Education: Bachelor’s degree in Business, Marketing, or related field preferred
• 5-7 years in marketing (automation, content, lifecycle, CRM, email, growth)
• Comfortable using AI Tools (LLM, APIs, GPT)
• Experience building and managing automated workflows
• Ability to design multi-step, logic-based workflows
• Strong operator mindset to build, test and iterate quickly
• Data and analytical skills
• Strong understanding of customer LTV, retention and lifecycle programs
• Martech Platform experience: Klaviyo, GA4, CRM, automation platforms and ads
• Experience with customer segmentation and orchestrating cross-channel initiatives

Skills

Analysis Skills, Application Programming Interface (API), Artificial Intelligence (AI), Automation, CPR Certification, Campaigns, Cardiac Arrest, Cardiology, Cross-Functional, Customer Relationship Management (CRM), Customer Retention/Renewal, Data Analysis, Defibrillator, Email Campaign, FDA (Food and Drug Administration), Home Automation, LifeTime Value (LTV), Market Segmentation, Marketing, Marketing Automation Software, Marketing Strategy, Media Sales, Project/Program Management, Retention Programs, Revenue Growth, Sales, Sales Cycle, Sales Qualification, Testing, Time Management, Training Program, eCommerce (B2X) Marketing, eCommerce Sales

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Sarnova