Head Of Marketing/ Director Of Marketing - Cycling & Sports - Contract Role

Head Of Marketing/Director Of Markerting - Cycling & Sports - Contract Role

London | 6-Month Fixed-Term Contract | Sports & Cycling

Up to £100k - START ASAP

6 Month Contract Role

Fella & Jones are delighted to be partnering with an internationally recognised Sports & Cycling brand in the search for an experienced Head Of Brand Marketing on an initial 6-month fixed-term contract, based in London.

This is a fantastic opportunity for a commercially minded marketing leader with a background in sports, activewear, performance or cycling brands to make an immediate impact within a fast-paced international business.

Working closely with the executive leadership team, you will lead the marketing strategy across brand, retail, wholesale and digital channels, with a particular focus on developing and strengthening partnerships with key wholesale retailers across global markets.

Key Responsibilities

• Develop and execute the marketing strategy across multiple international markets.
• Lead wholesale marketing initiatives with key retail partners, creating impactful campaigns that drive brand awareness and sell-through.
• Build strong relationships with major retail accounts, ensuring marketing plans support commercial objectives.
• Oversee integrated marketing campaigns across retail, digital, PR, events, partnerships and brand communications.
• Collaborate closely with Sales, Product, Ecommerce and Commercial teams to maximise growth opportunities.
• Lead, inspire and develop the marketing team while managing external agencies and partners.
• Analyse campaign performance, consumer insights and market trends to optimise marketing investment and ROI.
• Manage budgets and ensure all activity aligns with the brand's premium positioning.

About You

• Significant senior marketing leadership experience within sports, activewear, cycling or performance brands.
• Proven success delivering marketing strategies that support both consumer engagement and wholesale retail partnerships.
• Strong understanding of international wholesale distribution and retailer marketing programmes.
• Experience working with premium or performance-led consumer brands.
• Commercially focused with excellent stakeholder management and influencing skills.
• A collaborative leader who thrives in a fast-moving, entrepreneurial environment.
• Passionate about sport, active lifestyles and building exceptional brands.

The Opportunity

This is an exciting opportunity to join a globally recognised sports and activewear business during a key period of growth. You'll play a critical role in shaping marketing strategy, strengthening wholesale partnerships and delivering campaigns that elevate the brand across international markets.

Location: London

Contract: Initial 6-Month Fixed-Term Contract

For a confidential discussion, or to learn more, please contact Fella & Jones, the exclusive recruitment partner managing this search.