Your mission
PTV Logistics is scaling fast in North America and we need a sharp, data-obsessed growth marketer to accelerate it. This isn't a traditional field marketing role — you'll own the full growth loop: demand generation, pipeline acceleration, and retention marketing across the US region, with direct impact on ARR.
Pipeline & Demand Generation
- Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualifiedpipeline.
- Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
- Design and execute ABM plays targeting priority accounts, workinghand-in-handwith AEs and SDRs to orchestrate coordinated outreach.
Events & Activations
- Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
- Evaluate and prioritizekey eventsbased on TAM coverage, ICP density, and expected pipeline contribution.
Growth Experimentation
- Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
- Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
- Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
Commercial Alignment
- Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
- Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
- Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
Your profile
- 5+ years in B2B SaaS growth or demand generation marketing, witha track record of owning pipeline numbers — not just campaign outputs.
- Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
- Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
- Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools ( 6sense, Bombora), and AI-powered content platforms.
- Sharp communicator who can translate campaign performance into business language for Sales and leadership.
- Experience inlogistics, supply chain, or enterprise SaaS is a plus.Curiosityaboutthespaceisamust.
- Based in theUS;comfortable working across time zones and partnering with the European central marketing team.
Further information
Location: US, remote (EST/CST)
Contact Person
Magdalena Riffault
Senior Talent Acquisition Partner
About Us
PTV Logistics - a leading global software company for transportation logistics!
We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice!
Interested? Then take a look at our website: https://www.ptvlogistics.com/en
