DIRECTOR OF SALES
Salary: £50,000 per annum
Additional Reward: Senior Leadership Management Bonus Incentive
Know the Market. Open Doors. Win Business. Drive Results.
Are you a commercially ambitious hotel sales leader with the contacts, drive and determination to make a real impact in the Stoke-on-Trent and Staffordshire market?
At DoubleTree by Hilton Stoke-on-Trent, we're looking for an exceptional Director of Sales who knows how to turn local market opportunities into profitable business.
We want someone who thrives on being out in the market, building relationships, opening new doors and winning business.
This is a fantastic opportunity for a results-driven sales professional to take ownership of our proactive sales strategy, strengthen our position within the local business community and drive growth across corporate, meetings, conferences, events and group business.
We're not simply looking for someone to maintain existing accounts. We're looking for someone who can challenge the market, identify untapped opportunities and make our hotel the first choice for local and regional businesses.
The Opportunity
Reporting directly to the General Manager, you'll be a key member of the hotel's senior leadership team, with the autonomy and responsibility to shape our sales strategy and deliver measurable commercial success.
Your focus will be on building a strong sales pipeline, securing new accounts, increasing market share and converting relationships into sustainable revenue.
You'll be visible, connected and commercially focused — someone who knows that the best opportunities are often created outside the hotel, not behind a desk.
What You'll Be Doing
- Winning new business: Proactively identify, target and secure new corporate accounts, meetings, events, conferences and group opportunities.
- Penetrating the local market: Develop a deep understanding of the Stoke-on-Trent, Staffordshire and surrounding regional business landscape, identifying key employers, organisations and commercial opportunities.
- Growing market share: Identify competitor accounts and develop compelling strategies to win business and increase the hotel's presence in the local marketplace.
- Building powerful relationships: Establish and maintain strong relationships with local businesses, corporate decision-makers, event organisers and key commercial partners.
- Driving proactive sales activity: Lead regular client appointments, prospecting, networking, site visits and business development initiatives that generate tangible results.
- Creating a strong sales pipeline: Maintain a clear, measurable pipeline of opportunities, with a disciplined approach to conversion, forecasting and account development.
- Maximising revenue opportunities: Work closely with the General Manager, Commercial Office and hotel leadership team to grow corporate, MICE and group revenues.
- Understanding the competition: Monitor local market trends, competitor activity and emerging opportunities to ensure the hotel remains commercially competitive.
- Representing the hotel: Become a recognised and respected ambassador for DoubleTree by Hilton Stoke-on-Trent within the local and regional business community.
- Delivering results: Take accountability for sales performance, revenue targets, new account acquisition and commercial growth.
Who We're Looking For
We're looking for a confident, energetic and commercially astute sales leader who combines strategic thinking with a hands-on approach to business development.
You'll ideally bring
- Proven experience as a Director of Sales, Senior Sales Manager or established hotel sales leader.
- A strong track record of proactively winning new business, growing corporate accounts and delivering revenue targets.
- Excellent knowledge of the Stoke-on-Trent, Staffordshire and wider regional corporate market, or demonstrable experience successfully penetrating and developing comparable local markets.
- A strong network of corporate contacts, business relationships and commercial connections, with the ability to establish new relationships quickly.
- Demonstrable success in increasing market share and winning business from competitors.
- Strong knowledge of corporate, meetings, conferences, events and group sales.
- Excellent negotiation, communication and relationship-building skills.
- A proactive, self-motivated and results-oriented approach.
- The confidence to engage senior decision-makers, create commercial opportunities and convert prospects into loyal clients.
- Strong commercial awareness, pipeline management and forecasting skills.
- A collaborative leadership style and the ability to work effectively with operational and commercial teams.
Most importantly, you'll have the hunger to win, the confidence to open doors and the commercial instinct to turn opportunities into results.
Why Join Us?
This is an opportunity to make a genuine commercial impact within a recognised international hotel brand.
You'll have the chance to shape the hotel's local sales strategy, develop valuable business partnerships and play a pivotal role in our continued commercial success.
What We Offer
- Competitive salary of £50,000 per annum.
- Senior Leadership Management Bonus Incentive.
- A senior leadership position with real influence over the hotel's commercial direction.
- The opportunity to take ownership of local market development and business growth.
- The chance to represent DoubleTree by Hilton within the Stoke-on-Trent business community.
- A collaborative hotel leadership team focused on achieving results.
Ready to Make Your Mark?
If you're a passionate hotel sales professional who knows how to win business, build relationships and deliver results, we'd love to hear from you.
Bring your contacts. Bring your ambition. Bring your commercial drive.
- Join DoubleTree by Hilton Stoke-on-Trent and help us take our sales performance to the next level.
