Insight Assurance (IA) is a remote-first cybersecurity audit and compliance firm, founded in 2020 and headquartered in Tampa, FL. We help mid-market and enterprise organizations achieve and maintain compliance across leading security and privacy frameworks.
The Director of Marketing leads IA's marketing function and is accountable for building awareness, pipeline, and revenue. You will set marketing strategy, direct the team and its programs, and collaborate with Sales, Revenue Operations, and the Partner Channel department to drive growth. The role reports to the Chief Revenue Officer.
Responsibilities
- Lead marketing strategy across demand generation, content, SEO/AEO/GEO, email, events, and account-based marketing.
- Lead, mentor, and develop a high-performing marketing team.
- Stay hands-on where needed, building campaigns, content, and assets.
- Partner with Sales, Revenue Operations, and the Partner Channel department to align marketing with revenue goals.
- Collaborate with customers and partners on co-marketing, advocacy, and thought leadership.
- Measure performance with data and report results to executive leadership.
- Identify and apply AI-enabled approaches that improve the speed, quality, and impact of marketing work.
- Ensure all external content upholds IA's brand and professional standards.
Requirements
Required
- 7 or more years of B2B marketing experience, including at least 5 years building or leading marketing teams.
- A proven record of driving pipeline and revenue through B2B demand generation.
- Hands-on experience applying AI to marketing, including having built tools or workflows that improved results.
- Working knowledge of marketing technology and revenue operations.
- Experience managing budgets, agencies, and managers.
- A collaborative, team-first approach and strong written and verbal communication.
- Sound judgment in a regulated, trust-driven market.
Preferred
- Experience marketing cybersecurity, audit, compliance, or other professional services.
- Experience working with partner or channel organizations.
- Experience with SEO/AEO/GEO and the impact of AI on search.
- Experience leading distributed teams.
Our Tools
The team works with a modern marketing and revenue technology stack, including:
- HubSpot for CRM, marketing automation, and reporting
- WordPress for the website and content
- Semrush for SEO/AEO/GEO
- Canva for creative
- Jira for work management
- Claude and other AI tools
- Among others
