Direct Response Marketing Specialist

Direct Response Marketing Specialist

Aylesford, Kent | £40,000 | Permanent | Full Time | 40 Hours | Flexible Hours

Are you a data-driven marketer who loves seeing campaigns deliver real results? Looking for a role where you'll combine creativity with analytics whilst working for one of the UK's fastest-growing ecommerce brands?

Our client is looking for a Direct Response Marketing Specialist to join their growing marketing team, supporting the delivery and optimisation of Direct Response TV (DRTV) and print advertising campaigns. This is a fantastic opportunity for someone who enjoys analysing campaign performance, testing new ideas and making a genuine commercial impact within a fast-paced business.

The Role Working closely with internal teams and external agency partners, you'll play a key role in launching, monitoring and optimising direct response campaigns across TV and print. This position offers an exciting mix of campaign management, creative development and performance analysis.

Responsibilities include

Supporting the day-to-day delivery of DRTV and print advertising campaigns

Assisting with campaign planning, launches and creative development

Coordinating campaign activity to ensure projects are delivered on time

Working alongside media agencies to optimise TV airtime and print placements

Running A/B tests and creative experiments to improve campaign performance

Monitoring campaign KPIs including ROAS, response rates and conversions

Analysing performance data to identify opportunities for improvement

Assisting with campaign budgeting and spend tracking

Building strong relationships with agency partners

Keeping up to date with industry trends and best practice in direct response marketing.About You You'll be analytical, commercially minded and excited by performance marketing. You enjoy working with data but also have a creative side, allowing you to develop campaigns that generate measurable results.

You'll ideally have

Experience within direct response, performance or campaign marketing

Strong analytical skills with the ability to interpret campaign data

Knowledge of KPIs including ROAS, CPA, attribution and conversion funnels

Experience working with agencies or external marketing partners

Excellent organisation and project management skills

A proactive attitude with a passion for testing, optimisation and continuous improvement

Strong communication skills and the ability to manage multiple campaigns simultaneously.Benefits

Salary of £40,000

Private healthcare

Flexible working hours

Minimum 25 days' holiday plus bank holidays

Birthday off every year

Buy & sell holiday scheme

Paid sick leave

Enhanced maternity & paternity pay

Company pension

Free breakfast every morning

Free EV charging

Free monthly car wash

Staff discounts and free products

Casual dress code

Regular team events and charity fundraising

Cycle to work and electric vehicle salary sacrifice schemes.Apply Today This is an exciting opportunity to join one of the UK's fastest-growing ecommerce businesses, where you'll have the chance to shape high-profile marketing campaigns, develop your skills and contribute directly to commercial growth. If you're passionate about performance marketing and thrive in a fast-paced environment, we'd love to hear from you