Digital Marketing Officer

Digital Marketing Officer (12-Month Fixed-Term Contract)

Hybrid Working | £37,435 - £47,435

About the Role

We are seeking an experienced Digital Marketing Officer to join a busy marketing team on a 12-month maternity cover contract.

This is a delivery-focused role for a digital marketing professional who can take ownership of campaigns, drive performance across digital channels, and help deliver increasingly sophisticated go-to-market strategies. The successful candidate will bring strong technical expertise in digital marketing, paid media, marketing automation, and campaign optimisation, while working closely with content, communications, and business development colleagues.

We're open to candidates from a wide range of sectors. Previous experience in science or technology is not essential. What matters most is your ability to develop, execute, optimise, and report on effective digital campaigns and apply modern digital marketing best practices.

What You'll Be Responsible For

Digital Campaign Delivery

Plan, coordinate, and execute multi-channel digital marketing campaigns

Support the development and delivery of go-to-market activities across a range of audiences and sectors

Optimise campaign performance through testing, analysis, and continuous improvement

Work with internal stakeholders to maximise engagement, lead generation, and conversion outcomes

Marketing Automation & CRM

Manage and optimise marketing automation activities

Develop automated lead nurture campaigns and customer journeys

Build and maintain campaigns within HubSpot and associated CRM systems

Support lead generation and conversion programmes through data-driven marketing activity

Paid Media & Social Advertising

Manage paid advertising campaigns across platforms including:

LinkedIn

Google Ads

Paid Social Media

Display Advertising

Conduct audience targeting, campaign optimisation, and performance analysis

Monitor ROI and recommend improvements to maximise performance

Website, SEO & Conversion Optimisation

Support website management and landing page optimisation

Conduct SEO analysis and implement best practice improvements

Use analytics, audience insights, and testing methodologies to improve user experience and conversion rates

Support content optimisation across digital channels

Performance Analysis & Reporting

Analyse campaign performance across digital channels

Produce reports and actionable insights for stakeholders

Monitor KPIs, audience behaviour, conversion metrics, and channel performance

Identify opportunities for growth, optimisation, and automation

About You

You are an experienced digital marketer who understands the fundamentals exceptionally well and knows how to turn strategy into measurable results.

You'll bring

Proven experience in digital marketing, ideally within a B2B environment

Experience running successful paid social and digital advertising campaigns

Strong knowledge of

Marketing automation

Email marketing

CRM platforms such as HubSpot

Paid media channels

Website analytics

SEO best practice

Strong analytical and reporting skills

Experience using digital marketing data to optimise campaign performance

Excellent project management and stakeholder engagement skills

Desirable Experience

Go-to-market strategy development and execution

Conversion Rate Optimisation (CRO)

Website and CMS management

Audience segmentation and targeting

AI-enabled marketing tools and automation platforms

Working with agencies and external marketing partners

Experience within technology, innovation, or complex B2B organisations

Why Join Us?

Opportunity to own and deliver impactful digital campaigns

Work across a wide range of marketing channels and technologies

Exposure to evolving marketing automation and go-to-market approaches

Collaborative and supportive marketing team

Competitive salary (£37,435 - £47,435)

Location & Working Pattern

Hybrid working arrangement

12-month fixed-term contract (maternity cover)

Flexible working environment

Reporting into an experienced marketing leadership team

The Opportunity

This role is ideal for a hands-on digital marketing professional who enjoys campaign delivery, optimising performance, and staying ahead of developments in digital channels and marketing technology. If you're experienced in digital marketing fundamentals, confident using platforms such as HubSpot, and excited by modern go-to-market strategies, we'd love to hear from you.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy