Digital Marketing Assistant

Tell me more about Wilson Browne Solicitors…

At Wilson Browne Solicitors, we're proud of our reputation for delivering outstanding legal services and exceptional client care. To support this, we are looking for a talented and commercially minded Digital Marketing Assistant to help drive our digital presence, strengthen client engagement and generate new business opportunities. You'll be joining an award-winning, friendly, collaborative and forward-thinking team where your ideas and contributions will make a real impact in helping us to continue to grow our brand and reputation, as well as your career.

Tell me more about the team and role...

This is not a role for someone who simply schedules social media posts. We're looking for an individual who understands how digital marketing contributes to business growth and who can help us generate more enquiries, improve engagement, enhance our online presence and support the continual development of our digital channels.

Working closely with the Marketing Manager, Business Development & Marketing Director, and external specialist agencies, you will play a key role in delivering and measuring digital marketing activity across SEO, PPC, social media, email marketing and our website. If you're curious, analytical, creative and motivated by seeing measurable results from your work, we'd love to hear from you, particularly if you can demonstrate how you have used data and insight to improve marketing performance, engagement or lead generation.

Key Responsibilities

• Managing and updating website content through WordPress, ensuring information is accurate, engaging and optimised.
• Supporting SEO and PPC campaigns in collaboration with our external agencies.
• Managing and developing our social media presence across LinkedIn, Facebook, Instagram and other relevant platforms to be agreed.
• Creating and scheduling compelling digital content, including articles, newsletters, email campaigns and social media posts.
• Monitoring website, social media and campaign performance using analytics platforms and reporting tools.
• Producing insightful reports and recommending improvements to increase engagement, conversions and lead generation.
• Supporting the effective use of our CRM and email marketing systems to improve communications and client engagement.
• Identifying opportunities to enhance the digital customer journey and improve online conversion rates.
• Supporting the wider Marketing team with the planning, co-ordination and delivery of firm events, BD & networking activities, careers fairs and sponsorship initiatives, including attending and facilitating these at various locations.

Essential Requirements

You will have a minimum of two years' experience in a digital marketing role, with hands-on responsibility for managing and growing business social media channels. You will possess working knowledge of Google Analytics 4 (GA4), Google Search Console, Meta Business Suite and WordPress, together with excellent content creation, copywriting and communication skills. As a highly organised and proactive individual, you'll be able to manage multiple priorities effectively while demonstrating strong commercial awareness and a genuine interest in delivering measurable marketing results.

A full driving licence and access to a vehicle is required. Equally the role requires some flexibility with occasional events outside of normal working hours.

Desirable Requirements

Experience within professional services or B2B marketing would be advantageous, as would familiarity with Microsoft Clarity (or similar tools). Basic video creation and editing skills are also desirable, although training and development opportunities will be available to support the successful candidate in building their knowledge and expertise.

Recruitment Process

We want to understand how you think, analyse and approach digital marketing challenges, so shortlisted candidates will be invited to deliver a short presentation covering:

• Website performance and conversions
• Social media strategy
• Digital analytics
• Priorities for the first 90 days

Benefits

• 23 days holiday plus bank holidays , increasing by 1 day each year to a total of 28 days.
• Death in service benefit (after qualifying period) paying 3 x salary.
• Contributory pension scheme.
• Professional development opportunities.
• Discount schemes on retail, utilities and gym memberships.
• Voluntary Health Cash Plans available and Health screening.
• One day paid volunteer leave.
• Regular long service awards and annual staff recognition awards.
• Cycle to work scheme