Job Title: Creative Writer
Location: Yaba, Lagos
Job Type: Full-time
Reports To: Creative Strategist
Position Level: Associate
Work Arrangement: Hybrid - In-office Tuesday, Wednesday, Thursday
About Us
Fernhill Digital Group is a Nigerian digital transformation and strategic communications agency helping brands build sustainable growth through systematic content strategy and creative excellence. We combine creativity, technology, and strategy to deliver measurable business results for our clients across restaurant, fashion, and professional services sectors.
Position Summary The Creative Writer is responsible for crafting compelling written content across multiple client accounts and platforms - from social media copy and blog posts to website content and marketing materials. This role requires a versatile writer who can adapt tone and style across different brands, industries, and formats while maintaining strategic alignment with client objectives.
You'll work closely with the Creative Strategist and Social Media Manager to develop content that engages audiences, strengthens brand voice, and drives measurable business results. This is a hands-on execution role that values clarity, creativity, and the ability to write strategically for the Nigerian market.
What You'll Do
Social Media & Digital Content
- Write engaging social media copy for Instagram, Facebook, LinkedIn, and TikTok that drives engagement and aligns with each client's brand voice
- Craft compelling captions, calls-to-action, and community management responses that encourage interaction and build brand loyalty
- Develop content concepts and storylines for social media campaigns, working with designers to bring ideas to life
- Write scripts for short-form video content (Reels, TikTok) that combine entertainment and strategic messaging
- Create email newsletter content that maintains subscriber engagement and drives desired actions
Long-Form & Website Content
- Write blog posts, articles, and thought leadership content that positions clients as industry experts
- Develop website copy including homepage content, service descriptions, about pages, and landing pages optimized for conversion
- Create case studies and client success stories that demonstrate value and build credibility
- Write product descriptions, menu copy, and service offerings that inform and persuade
Marketing & Brand Content
- Develop brand messaging frameworks, taglines, and key messaging for new and existing clients
- Write copy for print materials including flyers, brochures, advertisements, and promotional materials
- Create presentation content for client pitches, reports, and business communications
- Develop content for marketing campaigns across multiple touchpoints, ensuring message consistency
Strategic Content Development
- Participate in content planning sessions, bringing creative concepts and content angles to the table
- Research industry trends, competitor messaging, and audience insights to inform content strategy
- Adapt complex information into clear, accessible content for different audience levels
- Maintain content calendars and ensure timely delivery of all written deliverables
Workflow & Collaboration
- Work from creative briefs provided by the Creative Strategist, asking clarifying questions to understand client goals and target audiences
- Collaborate with designers and video editors to ensure written and visual content work seamlessly together
- Incorporate feedback efficiently while maintaining brand voice and strategic objectives
- Manage multiple client projects simultaneously, meeting deadlines in a fast-paced agency environment
- Communicate proactively via team chat platforms and WhatsApp about project status and potential challenges
What You'll Need
Essential Requirements
- Minimum 3 years of experience in content writing, copywriting, or creative writing (agency or multi-client experience strongly preferred)
- Exceptional writing skills with portfolio demonstrating versatility across different formats, tones, and industries
- Strong understanding of social media platforms and how to write platform-specific content that drives engagement
- Experience writing for Nigerian audiences with understanding of local context, cultural nuances, and communication preferences
- Ability to adapt writing style and tone for different brands, from casual and conversational to professional and authoritative
- Strong research skills with ability to quickly understand new industries, products, and target audiences
- Excellent grammar, spelling, and attention to detail - your writing should be error-free
- Understanding of SEO principles and how to write web content that ranks while remaining readable
- Ability to work efficiently under deadlines and manage multiple client projects simultaneously
- Strong organizational skills for tracking content calendars, deliverables, and revisions
What Will Set You Apart
- Experience writing scripts for video content or audio productions
- Background in journalism, creative writing, or professional communications
- Experience developing brand voice guidelines and messaging frameworks
- Familiarity with content performance metrics and data-informed writing decisions
- Experience in specific industries we serve (hospitality, fashion, professional services)
- Understanding of persuasive writing techniques and conversion-focused copywriting
- Experience with content management systems (WordPress, Webflow, or similar)
- Background in strategic communications or public relations
- Experience with team collaboration platforms (Zoho Workplace, Slack, or similar)
- Bachelor's degree in English, Mass Communication, Journalism, Marketing, or related field
What Makes You Successful Here
You're versatile. You can write a witty Instagram caption in the morning, a professional LinkedIn article at midday, and a persuasive landing page in the afternoon - all while maintaining distinct brand voices.
You're strategic. You don't just write pretty words - you understand how content serves business objectives and drives specific outcomes.
You're curious. You ask questions, research thoroughly, and genuinely want to understand each client's business, audience, and goals before putting pen to paper.
You're efficient. You work quickly without sacrificing quality, meet deadlines consistently, and know when to seek clarification versus making informed decisions independently.
You're collaborative. You work well with creative teams, take feedback professionally, and understand that great content often comes from collective input.
You're detail-oriented. You catch errors, inconsistencies, and messaging misalignments before anyone else sees them. Quality matters to you.
You're adaptable. You thrive in a fast-paced environment where priorities shift, clients have diverse needs, and flexibility is essential.
You're accountable. You take ownership of your work, communicate proactively when challenges arise, and deliver on commitments.
Why Join Fernhill
Diverse writing experience. Create content for clients across multiple industries - restaurants, fashion brands, professional services, and more - building a comprehensive portfolio.
Real impact. Join during a growth phase where your writing directly influences client success, brand perception, and business results.
Skill development. Build expertise in multi-platform content creation, strategic messaging, and brand voice development in a fast-moving agency environment. We'll train you on our internal systems including Zoho Workplace.
Hybrid flexibility. Balance focused remote work with collaborative in-office days (Tuesday-Thursday) at our Yaba location.
Professional growth. Opportunities to expand into content strategy, creative direction, or specialized writing niches as the company scales.
What We Offer
- Competitive salary based on experience
- Hybrid work arrangement with structured office days
- Opportunity to work with diverse clients and build a strong portfolio
- Collaborative and supportive team environment
- Professional development opportunities as the company grows
- Training on internal systems and workflows
How to Apply
Send your CV, brief cover letter, and comprehensive writing portfolio to: hr@fernhilldigital.com
Your portfolio must include
- Social media copy samples (captions, post copy, campaign concepts)
- Long-form content (blog posts, articles, or website copy)
- Marketing copy (landing pages, email newsletters, or advertisements)
- Any specialized writing (scripts, brand messaging, case studies)
- Range of industries and tones
Please specify your role in each project, the client/brand (if you can share), and the objective of the content.
Application Deadline: July 30, 2026
Fernhill Digital Group is committed to building a diverse team. We encourage applications from candidates of all backgrounds.
Job Type: Full-time
Ability to commute/relocate
- Lagos: Reliably commute or planning to relocate before starting work (Required)
Education
Experience
- Creative Writing: 3 years (Required)
Location
Work Location: In person
