Consumer Marketing Manager TOO/BB

## About The Brands

At Too Faced and Bobbi Brown, we believe in the power of makeup to inspire confidence, creativity, and self-expression.

Too Faced is unapologetically bold, playful, and empowering—celebrating individuality with high-impact products that let you shimmer, shine, and take on the world. We're here to give you the tools to create your own looks, find what you love, and own your pretty.

Bobbi Brown, founded by the legendary makeup artist in 1991, takes a more timeless approach—offering universally flattering, high-quality products designed to enhance natural beauty. The brand is rooted in the philosophy that every woman deserves to look and feel like herself, only more polished and confident.

Together, our brands combine artistry and attitude, authenticity and fun—empowering women everywhere to define beauty on their own terms.

## Position Summary

The Consumer Marketing Manager is responsible for executing integrated, earned-first consumer engagement strategies that drive brand awareness, desirability, engagement and conversion across channels.

Reporting into the Marketing Director, this role supports the delivery of consumer engagement plans across PR, influencer marketing, social content, experiential activations and earned media. The role plays a key part in ensuring campaigns are culturally relevant, socially impactful and aligned to both global brand direction and local market priorities.

The Consumer Marketing Manager works cross-functionally with Retail & Trade Marketing, Online, CRM, Paid Media and Creative teams to support the delivery of connected consumer experiences across paid, earned and owned channels. This role requires a collaborative and consumer-focused marketer with strong project management capability, creative thinking and a strong understanding of evolving consumer and social trends and cultural relevancy.

## Key Responsibilities

Consumer Engagement & Campaign Execution

• Support the development and execution of integrated consumer engagement plans aligned to brand objectives, launch priorities and campaign calendars.
• Translate global campaign toolkits into locally relevant consumer engagement activations across earned, owned and social channels.
• Deliver launch campaigns, brand moments and cultural activations that drive awareness, engagement and conversion.
• Ensure all engagement activity aligns with brand positioning, visual identity and communication guidelines.

PR, Influencer & Experiential Activation

• Support PR and influencer activity including talent partnerships, seeding programmes, launches, PRO visibility, events and advocacy initiatives.
• Coordinate influencer relationships, gifting programmes and content approvals in partnership with agencies and internal stakeholders.
• Assist in the planning and delivery of experiential activations and consumer events.
• Support external agency management to ensure timely and high-quality execution.

Social Content & Consumer Engagement

• Partner with Content, Paid Media, CRM and Online teams to support social-first storytelling and integrated campaign amplification.
• Assist in the creation and deployment of content across social and owned platforms.
• Monitor consumer, creator and platform trends to identify opportunities for innovation and engagement.
• Track campaign and content performance metrics, sharing insights and optimisation recommendations.

Cross-Functional Collaboration

• Collaborate with Retail Marketing, Trade Marketing and Retail teams to support aligned omnichannel campaign execution.
• Partner with CRM, Paid Media and Online teams to ensure consistency across the consumer journey.
• Work closely with global brand, where relevant to drive cohesive brand identity and storytelling
• Build strong working relationships with internal teams, PRO team, agencies, retailers and external partners.
• Support the adaptation of global strategies for local market relevance.

Operational Excellence & Team Contribution

• Manage timelines, approvals and campaign processes to ensure smooth execution across all engagement activities.
• Support budget tracking and invoice management across campaigns and activations.
• Contribute to a collaborative, agile and high-performing team environment.
• Maintain strong attention to detail and operational discipline across all projects.
• Manage and develop Consumer Marketing and Content team

## What This Role Does

Executes Consumer Engagement Strategies

Supports the delivery of integrated consumer engagement plans that drive awareness, engagement and conversion across earned, owned and social channels.

Delivers PR, Influencer & Experiential Activity

Coordinates influencer partnerships, PR initiatives, launches and events that strengthen brand visibility, relevance and consumer connection.

Supports Social & Content Amplification

Partners with cross-functional teams to deliver engaging, platform-relevant content and integrated campaign amplification across the consumer ecosystem.

Brings Consumer Insight into Action

Monitors cultural trends, social behaviours and consumer insights to help shape relevant and engaging brand activations.

Enables Cross-Functional Campaign Delivery

Works collaboratively across Brand, Trade Marketing, Online, CRM and Retail teams to support seamless omnichannel execution.

Drives Operational Excellence

Ensures campaigns, timelines, approvals and stakeholder coordination are delivered efficiently and to a high standard.

## What You Will Need To Be Successful In This Role

• Experience within consumer engagement, brand marketing, PR, influencer marketing or integrated communications.
• Strong understanding of social platforms, influencer ecosystems and evolving consumer trends.
• Experience supporting integrated marketing or consumer engagement campaigns.
• Strong organisational and project management skills with the ability to manage multiple priorities.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively across cross-functional teams and external partners.
• Commercial awareness and understanding of omnichannel consumer journeys.
• Analytical mindset with the ability to interpret campaign and engagement performance data.
• Strong attention to detail and operational execution capability.
• Luxury, beauty, fashion or premium consumer brand experience preferred.

## Compensation & Benefits

• 1 day working from home
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to 18 days per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning