Job description
Pay: $20.00 - $24.00 per hour
Here is a complete job description tailored for a med spa.
Client Acquisition & Growth Marketing Strategist
Purity Spa Med – Arlington, VA
Purity Spa Med is seeking a results-driven Client Acquisition & Growth Marketing Strategist to help increase new client bookings, improve client retention, and grow revenue across our aesthetic, wellness, and spa services.
This role is ideal for someone who understands digital marketing, lead generation, local business growth, and conversion strategy and can turn marketing activity into measurable appointments and sales.
Key Responsibilities
- Develop and execute strategies to attract new clients and increase booked appointments.
- Manage and optimize paid advertising campaigns across platforms such as Google, Facebook, and Instagram.
- Improve lead generation and conversion from website visitors, social media, promotions, and advertising campaigns.
- Track leads from initial inquiry through booking and purchase.
- Develop campaigns for services including injectables, laser treatments, facials, massage, body treatments, and memberships.
- Create strategies to increase repeat visits, memberships, packages, and client retention.
- Identify opportunities to reactivate past clients and convert inactive leads.
- Improve local SEO, Google Business Profile visibility, reviews, and local search performance.
- Work with the team on social media campaigns, promotions, email marketing, and SMS marketing.
- Develop referral, partnership, influencer, and community outreach strategies.
- Evaluate promotional platforms and marketing channels based on profitability and client quality.
- Monitor website conversion rates and recommend improvements to landing pages, booking processes, offers, and calls to action.
- Analyze campaign performance, cost per lead, cost per acquisition, booking conversion, client lifetime value, and return on marketing investment.
- Provide clear reports showing which campaigns are generating appointments and revenue.
- Test new offers, audiences, advertising messages, and acquisition channels to improve performance.
- Work closely with management and front desk staff to improve lead follow-up and booking conversion.
Qualifications
- Experience in growth marketing, digital marketing, client acquisition, or performance marketing.
- Strong understanding of Google Ads, Meta/Facebook/Instagram advertising, SEO, social media, email, and SMS marketing.
- Experience generating measurable leads, appointments, or sales.
- Strong understanding of conversion funnels and customer acquisition.
- Ability to analyze marketing data and make decisions based on performance.
- Excellent communication, organization, and project-management skills.
- Experience with healthcare, medical aesthetics, med spas, beauty, wellness, hospitality, or other local service businesses is strongly preferred.
- Familiarity with CRM, scheduling, or client-management systems is a plus.
What Success Looks Like
The primary goal of this position is not simply to increase followers, impressions, or engagement. Success will be measured by:
- Growth in qualified leads
- Increased new-client bookings
- Lower client acquisition costs
- Improved lead-to-appointment conversion
- Increased repeat visits and retention
- Growth in memberships and treatment packages
- Higher revenue generated from marketing campaigns
- Positive return on marketing investment
Ideal Candidate
We are looking for someone who is creative but also highly analytical. The right candidate should be comfortable developing marketing ideas while also being accountable for measurable business results.
You should be able to answer questions such as
- Which marketing channels are bringing us the best clients?
- How much does it cost to acquire a new client?
- Which promotions actually generate profitable business?
- Why are leads not converting into appointments?
- How can we increase repeat visits and memberships?
- Where should we invest our marketing budget next?
Location: Arlington, Virginia
Company: Purity Spa Med
Interested candidates should submit a resume along with a brief description of their experience growing client acquisition, leads, appointments, or revenue for a service-based business.
For this role, I would keep the title “Client Acquisition & Growth Marketing Strategist” rather than simply “Marketing Manager,” because it makes clear that you are hiring someone responsible for generating actual clients and revenue, not just creating social media content.
Benefits
- 401(k)
- 401(k) matching
- Flexible schedule
- Paid time off
