Campaign and Content Marketing Associate

About The Role

We’re looking for an organised, curious and hands-on Campaign & Content Associate to help bring integrated marketing campaigns to life for Wayfair customers in the UK and Ireland.

Working closely with the Campaign & Content Strategy Lead and partners across EU Marketing, you’ll turn agreed campaign plans into clear briefs, well-managed workflows and high-quality content delivered on time. You’ll contribute ideas and learn how strategy is developed, while focusing day-to-day on coordination, content execution and performance support.

About The Team

EU Marketing brings together Performance Marketing, Onsite Marketing, CRM & Email, Social Media, Brand & Content Strategy and Promotional Planning. We work with Creative, Commercial, Merchandising and agency partners to deliver relevant, consistent customer experiences across channels.

What you’ll do

• Coordinate campaign delivery: maintain the rolling campaign and content calendar, delivery timelines and status tracker; flag changes, dependencies and risks and keep stakeholders clear on actions and deadlines.
• Brief and organise content: translate approved strategies and messaging into practical creative briefs, asset lists and channel requirements; coordinate feedback and approvals with internal teams.
• Support cross-channel execution: align with relevant teams to translate briefs and messaging across relevant channels such as onsite, email, online video, paid social and organic social.
• Contribute to content quality: proofread copy and review assets for accuracy, consistency, tone of voice and alignment with brand guidelines.
• Keep campaigns moving: organise meetings and follow-ups where needed, maintain clear documentation, and build constructive working relationships with Creative, Creative Ops, Channel Leads, Performance and Merch.
• Support reporting and learning: compile campaign results (such as Visits, CTR, CVR, AOV and GRS) and prepare post-campaign summaries; help identify patterns, content gaps and questions for further investigation.
• Support insight-led planning: help gather audience, competitor and market inputs; and bring useful observations and ideas to planning discussions.
• Test-and-learn coordination: support with co-ordination of assets, maintaining a test tracker and gathering results.
• Improve ways of working: spot recurring process issues and suggest practical improvements to templates, trackers, briefing and content workflows.

What you’ll bring

• Around 1–2 years of relevant work experience in marketing, campaign coordination, content production or account/project management, gained in-house on a brand team or at an agency.
• Examples of helping deliver marketing or content projects from brief through to launch, with multiple people, assets or deadlines to coordinate.
• Strong organisation and attention to detail; you can keep trackers accurate, manage competing priorities and follow through on actions.
• Clear written and verbal communication, including confident proofreading and the ability to adapt guidance for different channels.
• A collaborative, proactive approach: you’re comfortable asking questions, raising risks early and taking ownership of defined tasks while knowing when to escalate.
• Curiosity about customer-focused marketing, content and campaign performance, plus confidence working with spreadsheets and presentation tools.
• Fluency in English and an interest in UK and Irish customers, culture and market trends.

A degree in marketing, communications or a related subject may be helpful, but relevant practical experience and evidence of strong delivery are more important. This role is intended for someone with some experience in a working environment, rather than a graduate role.

What success looks like

• Campaign plans, briefs, trackers and asset requirements are accurate, up to date and easy for partners to use.
• Work moves through review and approval with fewer avoidable delays, and stakeholders know what is needed and by when.
• Content is delivered to specification and consistently reflects the agreed messaging and brand guidance.
• Reporting inputs are dependable and timely, and campaign readouts surface useful observations for the team.
• You build confidence and capability over time, taking ownership of increasingly complex delivery tasks and contributing informed ideas to planning.

Why join us?

You’ll help deliver campaigns that reach customers across the UK and Ireland, working with experienced marketers and creative partners. It’s an opportunity to build your campaign, content and project-management skills while making a visible contribution to the team’s work.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy. As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation. Please note, the terms of internal offers, including the salary offered, are not negotiable.