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Cloudforce
This is a full-time Associate Director of Product Marketing position at Cloudforce, based in National Harbor, Maryland. The role offers $130.0k - $155.0k.
$130.0k - $155.0k
Job Title: Associate Director of Product Marketing
Location: National Harbor, MD (Hybrid)
Type: Full Time
Compensation: $130,000 to $155,000 Annually, subject to experience
Cloudforce is looking for our first dedicated product marketing hire. This role will own messaging and positioning, sales enablement, go-to-market execution, and competitive intelligence. Working at the intersection of product, sales, and marketing in a company that is quickly evolving. This is a rare opportunity to shape a product marketing function from the ground up at a company with real traction, a differentiated product, and a market that is ready.
The foundation is already well underway. What does not yet exist is the operational product marketing function that turns that foundation into a repeatable, scalable motion. That is what this role builds.
Messaging and Positioning: Own and maintain the nebulaONE® messaging architecture — core messages, product pillars, and persona-specific variants for each buying committee role. Ensure consistency across every customer-facing surface and evolve the framework as the product, market, and competitive landscape develop.
At least 7 years of product marketing experience in B2B SaaS or enterprise technology — with demonstrated ownership of messaging, positioning, and sales enablement.
Experience building or significantly expanding a product marketing function.
Strong writing skills — the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers.
Experience in a highly regulated vertical — higher education, healthcare, state and local government, or financial services.
Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about.
Familiarity with the Microsoft ecosystem — Azure, Microsoft 365, and the partner and co-sell motion.
Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks.
Experience with HubSpot, competitive intelligence programs, and win/loss analysis
Subject to experience.
After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.
NebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.
We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.
Why Cloudforce?
We think the best work happens when people care and feel genuinely taken care of — so we've built a company that reflects that.
We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We’ve built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we’re serious about making each individual feel like they’re part of our team.
The Essentials
The Perks
Friday lunch on us — every week, no exceptions
Access to our proprietary AI platform — available as both a professional tool and for your own productivity
Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
24/7 access to a modern gym with Tonal and Peloton
Free monthly garage parking with direct private access to the office
Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
The Culture
Want the full picture? Visit gocloudforce.com/careers
This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.
Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.
Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
